📋 Tender Overview
The contract involves the provision of market study services for the Open University of Catalonia (UOC). The objective is to better understand both national and international markets to effectively reach new audiences. The contractor is required to conduct qualitative and quantitative market studies, providing insights that will help various areas of the university understand their audiences, identify opportunities, and make more informed decisions. The service includes methodological proposals, design and delivery of materials, participant recruitment, fieldwork, data analysis, and reporting of results. Market study services, methodological proposals, materials design and delivery, participant recruitment, fieldwork, data analysis, reporting of results