📋 Tender Overview
Even though the benefits of participating in sports are widely known, low participation rates and high dropout rates from sports during the teenage years continue to persist in Europe. The project, titled ‘Kid Shuttlers – Attract and Nurture Young Badminton Players’ (SHUTTLERS), addresses the weaknesses and obstacles that are faced by most of the badminton clubs at grassroots level, while facilitating and enhancing a healthy and active lifestyle for our future European communities. The specific objectives of this project are:
- Strengthen the organizational and administrative element of the clubs hereby ensuring a more sustainable model
- Identify best practices in relation to the recruitment and retention of children in sport with a focus on badminton.
- Develop strategies how best to recruit and retain young badminton players.
- Test and evaluate the initiatives to ensure that the deliverables could be adopted across different European countries.
The project is led by Badminton Europe, which is a governing body having 53 European Member Associations, together with Sports Coaching Europe, Universidad Europea, Austrian Badminton Association, Deutscher Badminton-Verband e.V. and the Lithuanian Badminton Federation. The composition of the partnership will ensure to have high quality deliverables and address the needs and demands of the target groups, including children aged 5-12 and badminton clubs. Results will be reached during the 36months duration of the project, as a result of the 5 work packages. The main deliverables include:
- Education Toolkit ‘Strengthening the Badminton Club Model’ and its digitization
- The European Framework on Recruitment of Young Badminton Players Report
- Education through Sports Training Modules
- Badminton Open Week Guidebook
- The European Framework on Retention of Young Badminton Players Report and its digitization
- Dissemination Plan and Sustainability Plan to ensure a multiplier effect amongst all Badminton clubs across Europe
