📋 Tender Overview
Project ID
200129
Thematic Priority
Advancing Economic Competitiveness
LocationChina
Project ManagerFarrukhbek ALIMDJANOV
Donors
Regular Programme Of Technical Cooperation
China
Funds
IDF - Special purpose convertible
Regular Programme of Technical Cooperati
Gender Marker1 (Limited expected contribution to GE)
In response to the official letter of Bama Yao Autonomous County Committee of the CPC and People’s Government of Bama Yao Autonomous County to the Managing Director of Programme Development and Technical Cooperation at UNIDO, dated 26 April 2020, the project was developed to boost Bama’s tourism potential, as well as the job generation through the Health and longevity brands products. The objective of the project is to contribute to the Bama County’s efforts in regional development and rural revitalization by ensuring efficient implementation the national development strategies, through supporting innovative, inclusive and sustainable development, with an emphasis on elevating the global brand recognition of the health industry and its ties to the tourism sector. The project will also focus on the associated food value chains, seeking opportunities beyond the existing product range and offering technical assistance to beneficiary SMEs to improve their international market performance, inter alia, by tapping into their potential to ensure compliance with EU food safety regulations and organic food standards. The project identifies the major stakeholders in the region and will strengthen the linkages of the main health and longevity products and services with other sectors in the region. With this, the project will combine and harness the potential with an upgrading perspective, exposure to best international practices, and capacity building activities to enhance the job creation potential of Bama’s tourist potential. Three outputs will strengthen the region’s comparative advantage through an upgrading and modernization strategy for the local health and selected longevity product industries, including Bama drinking water, camellia oil, hemp seed oil and Bama Xiang pig. Further, a comprehensive framework for tourism and service providers to benefit from these products is going to be established. A quality campaign and review of the local tourist offerings could also help explore new market niches and options, appeal to new national and international markets in order to strengthen Bama’s socio-economic development. Third, the project will provide several marketing capacity building activities and host Global Forum events. Two major forums will be a part of those outputs. There are several partners in the region that will be integral to the success of this project, including the Bama regional authority, the China International Center for Economic and Technical Exchanges (CICETE) and in close cooperation with the Ministry of Commerce of the People’s Republic of China.Bama is a picturesque village with great touristic potential. The
