📋 Tender Overview
From Niches To Norms: Drivers And Diffusion Of Green Social Tipping
Sustainable Behaviour Changes For A Greener Futurein A World Facing An Urgent Climate Crisis, One Pressing Question Looms Large: How Can We Prompt People To Adopt Sustainable Behaviours, Particularly In The Fossil-Fuelled Status Quo? The Global Shift Towards Net-Zero Emissions Demands More Than Just Technological Advancements And Market Reforms. It Necessitates A Profound Societal Transformation. Funded By The European Research Council, The Green Tipping Project Offers Innovative Strategies To Instigate Transformative Shifts. Specifically, It Adopts A Four-Pronged Strategy: Predict, Test, Refine And Validate. By Analysing The Conditions And Timing For Abandoning Harmful Norms, Green Tipping Pioneers A Battery Of Interventions, Rigorously Tested Across Diverse Populations. These Interventions Hold The Promise Of Making Sustainable Choices Self-Reinforcing, Reducing The Societal Cost Of Policies And Accelerating Change.
Funded Under
European Research Council (Erc)
Total Cost
€ 1 758 084,00
Eu Contribution
€ 1 758 084,00
Coordinated By
Alma Mater Studiorum - Universita Di Bologna
Italy
