📋 Tender Overview
Scope Melorra a jewellery brand for everyday wear has made an allocation of USD 50 million to its offline foray with plans to set up 350 stores in metros and smaller towns over the next six years. The jewellery brand has opened its first brick-and-mortar store a women-centric jewellery experience centre in Orion Mall Rajajinagar at Bengaluru Karnataka. This will be followed with store launches in Delhi in January 2021 and Mumbai within the next six months. The stores will primarily be located in malls and high streets and range from 500-1500 sq ft in size and showcase 500-1000 jewellery designs. The experience centre will be driven by the brands three pillars - fashion technology and variety. The stores are designed for customers to shop online and pick up in store shop-instore and ship- to-home and everything in between. The company expects to clock Rs 100 crore in FY21 and Rs 430 crore in FY22.
