Digital Sustainable Marketing Tender

Objectives
-To raise awareness of the sustainability challenges that Europe is facing and how these challenges affect to the marketing sector.
-To identify the digital and sustainability skills that are essential for marketing professionals in the coming years.
-To adapt the curricula of VET and Higher Education degrees in marketing and business to the new reality.
-To help european workers to adapt their skill with specific training courses and a microcredential system to certify them.

Activities
- Need and Gap analysis with target groups and stakeholders
- Development of new educational materials for marketing degrees
- Adaptation of the marketing degrees curricula with new skills
- Development of Digital and Sustainable Skills stand-alone trining courses
- Development and implementation of a Digital and Sustainable skills Micro-credential system
- Dissemination activities