📋 Tender Overview
Country:Peru
Client: EUD
Overall project value (EUR) € 1 438 300
Origin of funding: EC
Proportion carried out by legal entity: 60%
Consortium members: Equinoccio
Start date November: 2023
End date November: 2026
Number of staff provided: 2.160 w/d
Detailed description of project
Peru and the EU share common values, and Peru has always been a key partner for the EU in the region. As for the EU’s image in the country, the traditional press is traditionally benign towards the European Union and shows genuine interest in EU activity in the country.
The EU communication strategy, the EU DELEGATION TO PERU MULTI-ANNUAL STRATEGIC PLAN 2022-2024, underpins the strengthening of these relations. Communication objectives, among others, include:
1. Explain and bring the EU closer to the Peruvian target audience:
Increase understanding and knowledge of the EU as a bloc, united in diversity, with common values and policies. Promote the EU Brand, Team Europe in Peru.
2. Shaping the European Union as a leader in sustainability:
Emphasize the role of the EU as a key ally for Peru, showing the EU as an important partner for the country on climate change, climate emergency, green growth, green economy, circular economy, energy transition with special emphasis on the Green Deal;
Highlight the role of the Global Gateway strategy in this regard.
3. Shaping the European Union as a key partner for trade and business:
Underline the role of the EU as a reliable trade and investment partner, showcasing the benefits of the Trade Agreement and promoting EU investments with a special focus on sustainability.
4. Communicating on EU values and EU international cooperation in Peru;
5. Communicate on other EU priorities such as human rights, democracy, equality, human development and inclusion, citizen security, regional integration and others.
