📋 Tender Overview
A Comprehensive Approach To Value Transmission In The Digital Age
The Changing Landscape Of Values Transmissiontraditionally, Parents Have Been The Primary Actors Instilling Common Values In Children. However, Today~S Youngsters Are Increasingly Influenced By Social Media Influencers (Smis), Those Captivating Figures Who Amass Followers By Sharing Curated Content. Funded By The European Research Council, The Valuein Project Studies The Crucial Elements Of This Process: The Source (Mothers And Smis), The Channel (Conversations And Online Content Exchange), The Message (A Set Of Prosocial Values) And The Receivers (Active Child And Adolescent Partners). Valuein Will Decipher How Interaction Partners Convey These Values, Evaluate The Effectiveness Of These Practices In Promoting Value Alignment, Moral Reasoning And Prosocial Behaviour, And Explore The Intriguing Interplay Between Mothers And Smis.
Funded Under
European Research Council (Erc)
Total Cost
€ 1 499 750,00
Eu Contribution
€ 1 499 750,00
Coordinated By
Tel Aviv University
Israel
