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[MEDIA ALERT]The collaboration will empower 2,000+ startups with mentorship, cloud tools, and access to global opportunities with AWS
New Delhi, August 05, 2025--Amazon Web Services (AWS), an Amazon.com company, today announced that WinZO, Indias largest vernacular social gaming and interactive entertainment platform with more than 250 million active users, is scaling its Global Center of Excellence (GCoE) with AWS. WinZO launched the GCoE, one of its flagship initiatives, in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, in November 2024.In collaboration with AWS, WinZOs GCoE will build a dedicated platform to empower entrepreneurs in Indias interactive entertainment industry to discover new pathways for growth and scale, leveraging the transformative potential of generative artificial intelligence (Gen AI). Through the GCoE, WinZO will leverage AWS Gen AI solutions to help game studios across India build and scale their games faster and more effectively while upskilling local gaming talent with AWS cloud mentoring and training. This initiative will drive innovations like new game engines to design virtual worlds, nurture more immersive and safer gaming experiences, and increase the competitiveness of Indias gaming industry.Generative AI Innovation for GamingIndias gaming industry is on a steep growth trajectory, projected to expand from US3.7 billion in 2024 to US9.1 billion by 2029. Globally, gaming is a US324 billion industry, larger than movies and music combined, making this a pivotal opportunity for India to scale its digital footprint. Gen AI, meanwhile, is reshaping the industry by accelerating content creation, personalizing experiences based on player choices, and accelerating the use of regional languages and vernacular content.To help gaming companies innovate and grow using the latest Gen AI and other cloud services on AWS, WinZOs GCoE cohorts will use technologies like ; a fully managed service designed to simplify the development, deployment, and scaling of Gen AI applications; to build a customer support platform offering instant translations in 12 languages through AI assistants. The platform answers player queries, resolves potential issues like progress not saved, and provides game tips like level completion strategies. It ensures fast, localized, and always-on support for players across India. Using , the GCoE will also help developers test their games faster and more efficiently compared to traditional methods, like manual playtesting, which are labor-intensive, shortening content development cycles by up to 25%. The new game test solution will employ advanced automation, data analytics, and statistical modeling to test and ensure the quality of games.Another key area of collaboration under the GCoE involves the use of ; a fully managed service to build, train, and deploy machine learning (ML) models to help game developers personalize user experiences by recommending tailored content and game modes based on individual player behavior and preferences. For example, a casual player who enjoys puzzles may be shown new brain games, while a competitive user is recommended fast-paced multiplayer tournaments, creating a dynamic, personalized journey for every gamer.Upskilling to EvolveTo drive innovation and stay ahead in the fast-evolving gaming sector, WinZO promotes continuous learning and technical excellence through the GCoE. WinZO offers employees and game developers associated with the GCoE free structured training programs through , helping game developers to harness Gen AI to drive innovation, enhance gameplay, and deliver more personalized player experiences. Members and partners of the GCoE will also benefit from the . This alliance brings together AWS customers, partners, government bodies, workforce development organizations, and educational institutions to address skills gaps and prepare learners for in-demand tech jobs. With 87% of organizations citing skills shortages as a key barrier to digital transformation, employers increasingly struggle to identify, recruit, and retain cloud-skilled talent. By fostering a future-ready workforce, WinZOs collaboration with AWS will not only strengthen Indias interactive entertainment industry but also position the country as a global hub for gaming talent.Growing Indias game tech startup communityBeyond skilling, WinZOs GCoE will offer support to early-stage Indian gaming startups through various AWS accelerator programs. This collaboration offers young game companies cloud credits, expert mentorship from AWS and WinZO partners, go-to-market support, and targeted workshops on AI, ML, and data to bring their gaming ideas to life. Earlier this year, WinZO anchored the Gaming Pavilion at Startup Mahakumbh 2025, spotlighting Indian game developers, conducting investor pitch sessions, and hosting panels on fundraising and scaling. With a portfolio of 100+ Made in India games available in 15 languages, WinZO is uniquely positioned to integrate AWSs skilling and Gen AI capabilities with the evolving needs of Indias gaming and game developer ecosystem. WinZOs GCoE and AWS have launched the first hackathon, WinZO IGNITE, to solve the most pressing tech problems facing the sector. In coming editions, WinZO IGNITE will go global and work with the wider ecosystem to create more enduring solutions.At WinZO, we believe India is poised to lead the next wave of global gaming innovation by leveraging its true strengths - youth, creativity, and scale, said Paavan Nanda, Co-founder of WinZO. Through our Global Center of Excellence, and in collaboration with AWS, were building a platform that empowers developers to create immersive, safe, and inclusive gaming experiences using generative AI. This initiative is unlocking opportunities and showcasing the potential of Indias digital economy to the world.Indias gaming industry is thriving on the cloud, and W
