📋 Tender Overview
Despite possessing a unique river ecosystem and many unique cultural values, Can Tho river tourism has not yet developed to match its potential. At the scientific conference on March 19, experts, managers and businesses frankly pointed out the core bottlenecks and proposed many systematic solutions to build a modern, sustainable and richly identifiable river tourism supply chain. Download Scientific Workshop Evaluating the results of implementing the river tourism supply chain model in Can Tho City and completing solutions - Photo: VGP/LSLooking back at the pilot model of river tourism chain On the morning of March 19, Southern Can Tho University organized the Scientific Workshop Evaluating the results of implementing the river tourism supply chain model in Can Tho City and completing solutions. The event brings together many scientists, managers and tourism businesses from the city. Can Tho and Ho Chi Minh City. The workshop aimed to comprehensively evaluate the pilot model linking the river tourism supply chain in the city, thereby analyzing the achieved results, shortcomings, limitations and causes during the implementation process. This is also an opportunity to collect multi-dimensional opinions to propose feasible solutions, contributing to perfecting the model, improving exploitation efficiency and developing sustainable river tourism. The organizing committee said it had received 15 presentations from experts and businesses, of which 5 typical reports were selected to be presented directly at the conference. The content of the presentations focused on many key issues such as: Building a supply chain model, service coordination mechanism, developing tourism transportation, designing products according to the experience value chain and strengthening links between actors in the industry. The presentations all agreed that the development of river tourism cannot be approached individually but needs to be organized in a closely linked chain, from transportation, accommodation, cuisine to cultural experiences, to create a complete, highly competitive product. Great potential but inadequate exploitation. At the conference, many opinions affirmed that river tourism is an outstanding advantage of the city. Can Tho, especially with the image of Cai Rang floating market - a destination that has been voted by many international news sites and travel magazines as one of the most impressive markets in the world. Dr. Nguyen Tien Dung, Chairman of the Council of South Can Tho University, emphasized that with an intricate system of rivers and canals, typical river landscapes and rich indigenous cultural values such as floating markets, craft villages, garden and community tourism, Can Tho has full conditions to develop unique river tourism products. However, reality shows that exploitation still has many limitations. Destinations are still fragmented, services are not organized in a chain, quality among suppliers is not uniform and does not meet the increasingly diverse needs of tourists. Coordination activities between entities involved in tourism also lack systematicity. Dr. Tran Huu Hiep, Vice Chairman of the Mekong Delta Tourism Association, commented: River tourism is the most typical product of the region, reflecting the close relationship between people and the river ecosystem. However, current development is still scattered and lacking close links, causing this type to not fully promote its inherent value. He asked the core question: Why has a product with a strong identity and cannot be copied like river tourism not developed commensurate with its potential?. This is also the big problem that the conference focuses on analyzing and finding solutions. Download Foreign tourists enjoy Can Tho specialties on the Hau River - Photo: Mekong Smile The bottleneck lies in the chain link and organization. Further analysis, experts believe that the main reason why Can Tho river tourism has not yet broken through lies in the lack of links between actors in the supply chain. Businesses still operate separately, even competing unfairly, instead of coordinating to create common value. Accordingly, many issues need to be resolved synchronously: Choosing a suitable pilot area; organize and coordinate the service chain; connecting river transport with road and air; diversifying products according to experience chains; and promote the role of each actor in the tourism ecosystem. Mr. Ngo Minh Duc Uy, Director of Inbound Market Development (Mekong Smile Tourism Company), said that river tourism can completely become a mainstay product of the city if the approach is changed. According to him, it is necessary to shift from the mindset of discrete destinations to designing experience routes with a throughout value chain. He emphasized: River travel is not just about sitting on a boat, going to a floating market or going to a fruit garden, but is a themed journey of discovery, with rich experiences that remain in the memories of tourists. To do so, we must preserve local identity, improve quality, increase revenue, and contribute to healthy and sustainable competition for city tourism. In addition, delegates also said that there needs to be a policy mechanism to encourage investment, especially infrastructure investment.Departures, transportation means and support services, to create a foundation for long-term development. Ninh Kieu - Binh Thuy route: Development core. A bright spot agreed upon by many delegates is the pilot model linking the river tourism supply chain along the Ninh Kieu - Binh Thuy route. This is considered a key route of the city. Can Tho, connecting Ninh Kieu Wharf with typical tourist destinations in Binh Thuy district. This area concentrates 7 national relics, including many famous attractions such as Binh Thuy Communal House, Binh Thuy Ancient House, Bui Huu Nghia Valedictorian Memorial Area, Nam Nha Pagoda... Recently, the Hung King Temple project was inaugurated, adding spiritual cultur
