📋 Tender Overview
Vietnam International Tourism Fair - VITM 2026 is organized to spread tourism development trends in the new context, when digital transformation and green growth are becoming two important driving forces to help the tourism industry improve competitiveness, adapt to rapid market changes and move towards sustainable development. Download Mr. Vu The Binh - Chairman of Vietnam Tourism Association informed about VITM 2026 at the press conference. Photo: VGP/DAOn the afternoon of March 23, the Vietnam Tourism Association organized information about the Vietnam International Tourism Fair - VITM 2026. Specifically, from April 9 to April 12, 2026, at ICE Hanoi International Exhibition Center (Friendship Cultural Palace, 91 Tran Hung Dao, Hanoi), the Vietnam Tourism Association organized the Vietnam International Tourism Fair - VITM 2026 with the theme: Digital Transformation & Green Growth - Elevating Vietnam Tourism. In recent years, Vietnams tourism industry has gradually promoted green transformation, developed environmentally friendly tourism products and enhanced corporate responsibility towards the community and society. VITM Hanoi Fair 2025 with the theme Developing green destinations, enhancing Vietnamese tourism has contributed to spreading the trend of building green destinations, creating a foundation for the sustainable development of Vietnamese tourism. Continuing that trend, VITM 2026 implements the Partys development strategy orientation, VITM 2026 takes the theme of digital transformation and green growth to create new values for the tourism industry. Through the fair, tourism businesses will have the opportunity to access modern technology solutions, smart tourism business models, and introduce green tourism products and sustainable tourism products in line with the development trend of world tourism. 450 booths participating in VITM 2026VITM 2026 will take place many commercial activities, tourism promotion and cultural exchanges. In particular, in terms of commercial activities: The fair is expected to have about 450 booths, attracting the participation of domestic and foreign tourism promotion agencies, airlines, international tourism organizations, and more than 600 tourism businesses. In addition, it is expected that 15 countries and territories and 34 provinces and cities of Vietnam will participate in promoting destinations, introducing tourism products and looking for cooperation opportunities. The fair is also expected to attract about 80,000 visitors and transactions, creating a vibrant space for tourism promotion activities and market stimulation. The new and most prominent feature of VITM 2026 this time is the implementation of a trade connection program with a large number of international and Vietnamese tourism businesses (B2B) taking place on April 9, 2026 exclusively for businesses that have registered to participate in the fair. This activity is expected to attract about 350 - 400 Buyers, including about 150 travel companies from countries that are key markets of Vietnam and 200 Vietnamese travel businesses participating in meetings, exchanging information, and signing cooperation agreements with businesses that have participated in booths at the Fair. Many new tourism products are introduced at VITM 2026. Regarding destination promotion - stimulating tourism demand: In parallel with trade activities, the fair also takes place many tourism promotion activities between businesses to businesses (B2B) and between businesses to consumers (B2C). The fair will be open for businesses and communities to visit, work and buy tourism products from April 10 - April 12, 2026. Domestic and international tourism promotion agencies will organize destination promotion programs, introduce new tourism products, tourism stimulus packages, as well as new tourism trends associated with technology and sustainable development. Within the framework of the fair, many conferences and seminars will also take place to discuss tourism development trends in the digital age, green tourism development models, as well as technology application solutions in tourism management and business such as: Gia Lai Tourism Introduction Program, Lai Chau Tourism Promotion Conference; Promotion conference for 03 provinces: Ninh Binh - Hung Yen - Ca Mau; conference Introducing Ho Chi Minh City tourism event calendar 2026. At these programs, management agencies, experts and tourism businesses share experiences and propose solutions to improve the quality and value of Vietnamese tourism products, contributing to helping localities quickly increase the number of tourists and promoting tourism development of localities and the whole country. At the fair, there are also many tourism promotion activities of localities and countries/territories such as Malaysia, Korea, Taiwan (China), and introductory programs. introducing tourism products, conferences to promote destinations, along with cultural exchange programs and unique art performances by domestic and international art troupes. These activities contribute to creating a vibrant atmosphere and rich cultural identity for VITM 2026, while also helping to promote the image of Vietnamese tourism to a large number of tourists.yoke and international partners. Another important event of the fair is the Honoring Ceremony of Typical businesses and individuals with outstanding achievements in the field of Tourism in 2025, scheduled to be held on the afternoon of April 10, 2026. This is an annual activity of the Vietnam Tourism Association to honor businesses and individuals with outstanding achievements, positively contributing to the development of the tourism industry in the fields of travel, accommodation and tourism services. At VITM 2026, the Vietnam Tourism Association will honor 136 businesses and 73 individuals representing the countrys tourism industry in 2025. With an ever-expanding scale and increasingly rich content, VITM 2026 is not only a tourism fair but
