📋 Tender Overview
With the rapid development of the digital age, the growth phase based on quantity of banks will enter a saturation point. It is time to pay attention to growth through depth and KienlongBank has made many impressive changes in business strategy in recent years.
According to Mr. Nguyen Van Minh, Deputy General Director in charge of technology, digital transformation is considered a key factor in the comprehensive transformation process in the period of 2021 - 2025 at KienlongBank, as well as in the long term. In fact, KienlongBank is not the only bank promoting this strategy, because this is almost an inevitable trend in the banking industry.
With the determination of the entire system, in just a short time, a series of digital imprints have appeared at KienlongBank to create a real acceleration for this bank: launching the new Mobile Banking application - KienlongBank Plus (2021); successfully upgrading and converting the Core Banking - Core Card system, comprehensively deploying products on the cloud computing platform (2022); launching digital products belonging to the Embedded Banking ecosystem, especially the Myshop - Paybox product set, honored with the Sao Khue award (2023); developing advanced management and administration support platforms (2024)... To prove this strategic goal, Mr. Nguyen Van Minh said that KienlongBank has been implementing a series of products and services to realize this goal.
For example, for the customer segment of small retail store owners who need a financial management solution and the most convenient cash flow tracking, KienlongBank's MyShop & Paybox will help them do this with smart features in just a few steps, such as managing and monitoring multiple stores on a single platform; automatically updating revenue and inventory; decentralizing according to payment needs; or making smart profitable investments...
Or on a larger scale, for businesses that want to optimize spending activities - KienlongBank Pay will be the missing piece, with two solutions KienlongBank Pay Enterprise and KienlongBank Pay Professional.
In addition to products and services for urban customers, for nearly three decades, KienlongBank has also devoted many resources to expanding banking products and services to rural and remote agricultural areas. Such as the credit package to support rice growers in the Mekong Delta, helping them boldly expand production and invest in equipment, with a loan limit of up to 200 million VND; no collateral required; loan term up to 60 months; flexible repayment methods depending on financial conditions; loan interest rates from only 0.875%/month... Or credit products exclusively for female customers who are members of the Women's Union at the commune/ward/town level in the provinces of Dak Lak, Khanh Hoa, Phu Yen, Binh Dinh... and nationwide, with outstanding advantages such as a loan limit of up to 100 million VND; no collateral required; preferential interest rates...
KienlongBank develops business with Bespoke products
And in particular, the X-Digi model is built on the new generation of automatic transaction machines (STM), a breakthrough "bank that never sleeps" model with a series of the most modern and advanced technologies today such as eKYC electronic identification (identity authentication by chip- or vein-based CCCD with the highest accuracy in Vietnam today); facial recognition (Face ID), natural voice recognition (Voice Recognition) or image-to-text analysis technology...
Thanks to that, each STM can take on the role of replacing traditional physical transaction counters, optimally reducing cumbersome procedures, allowing customers to self-serve their transaction needs, for example, being able to easily open a card directly at the STM in just 1 minute without having to go to traditional transaction offices as before.
These products are carefully designed by KienlongBank to best suit the needs of customers. Not only providing maximum support in terms of repayment terms, interest exemptions, limit increases, and credit product diversification, KienlongBank will also simplify procedures and processes, shorten loan approval times, in the spirit of creating the most favorable conditions for people to access capital in a timely manner.
According to General Director Tran Hong Minh, these special credit packages are an important part of the "Connecting Values" journey that KienlongBank always aims for, with the expectation of adding motivation and support to customers, especially rice farmers in the Mekong Delta region, to unlock capital sources, stabilize their lives and contribute to economic development in the area. This is also an opportunity for KienlongBank to accompany the Government in directing preferential capital flows to priority sectors according to regulations, especially promoting the restructuring process of the agricultural sector, creating motivation for agriculture to promote its role as the "support" of the economy.
In addition to "bespoke" products for each customer segment, according to General Director Tran Hong Minh, the question is how to make digital products truly practical, truly "live" in the market, not just exist to "beautify" in the form of advanced software, tools, and equipment... And to do this, it is impossible not to mention the fierce companionship of a series of business promotion programs deployed throughout the system.
With this spirit, KienlongBank's digital products have quickly spread to potential markets, for example, KienlongBank Plus has reached more than half a million users, MyShop - Paybox has had nearly 100,000 stores using it in just a few months of launch. The product was honored at the Sao Khue 2023 award, and is expected to triple the number of customers using it next year compared to this year.
