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Uruguay Tourism Promotion Highlights its Offer, Connectivity, and New Trends in the Cordoba Tourism Market 04/11/2025 Share The Uruguayan Ministry of Tourism participated on October 31 and November 1 in the 64th edition of the ACAV Tourism Workshop, organized by the Cordoba Association of Travel Agencies, with the aim of strengthening ties with Argentine tour operators in the interior of the country and promoting new opportunities for inbound tourism between the two countries. Progress in air connectivity was highlighted, a strategic focus for recovering pre-pandemic mobility levels. Starting January 1, there will be two weekly flights between Cordoba and Punta del Este, on Thursdays and Saturdays, expanding options for travelers from central Argentina and boosting tourist arrivals to the Uruguayan coast. Minister of Tourism Pablo Menoni emphasized Cordoba as a key market, both for its strategic location and the profile of its tourists, who seek authentic, gastronomic, and high-quality experiences in a nearby and safe environment. She also indicated that participating in this workshop strengthens ties with local agencies, promotes binational products, and further positions Uruguay as a diverse and sustainable destination. At the Uruguay stand, visitors were able to explore a wide range of tourism offerings: from cultural, gastronomic, and wine tourism to wellness, sports, and nature options. Games, raffles, and a trivia contest were also held to test visitors' knowledge of Uruguay and demonstrate, once again, that Uruguay always surprises. The delegation included Serrana Díaz from the Ministry of Tourism, Laura Peña from Enjoy, María Eugenia Castro from Hotel Royal, Carolina Monzani from Solanas, Gisela Carbone from Sheraton, Néstor Mayora from Mowi, and Mónica Riverol from Abtour. During the workshop, the Uruguay stand was visited by the Uruguayan Consul in Córdoba, Oscar Piñeyro, and the Foreign Ministry official, Bruno Evora. A key market: With 1,705,090 travelers in 2024, Argentina is Uruguay's main source of tourists. Within this market, the province of Córdoba accounts for 4.1% of all Argentine visitors. To understand these travelers, it's crucial to know their habits: Travel style: True to their route, 87% of Córdoba residents enter Uruguay by land. Points of entry: The main entry points are Paysandú (36%) and Fray Bentos (34%), followed by Colonia (9%). Preferred destinations: Córdoba tourists show a strong preference for the Atlantic coast, with Maldonado (34%) as their main destination, followed by Montevideo (9%) and the Rocha coast (9%). Accommodation: 36% opt for rented accommodations (through real estate agencies or online platforms), and 22% stay in hotels. Benefits and opportunities: The renewed air connectivity complements land routes and opens new opportunities for designing tour packages. In addition, economic benefits will be extended to non-resident visitors starting November 15th, including zero VAT on hotel stays. Tax-free shopping at participating stores. Full VAT reduction on food services and vehicle rentals. Participation in ACAV reinforces the Ministry of Tourism's policy of deepening regional integration, consolidating Uruguay's presence at major tourism events. Image Gallery 1/5 Uruguay highlighted its offerings, connectivity, and new trends in the Cordoba tourism market. Download image: Uruguay highlighted its offerings, connectivity, and new trends in the Cordoba tourism market. Previous Next Download all images (.zip 3.03 MB) 6 images, 3.03 MB Tags Diversification of the Tourism Offer Marketing and Promotion Inter-institutional Relations Tourism Service Providers Tourists
