VideoMining Corporation the leader of in-store behavior analytics for CPG retail announced the release of a new product the Meal Builder an interactive cloud-based analytics tool for helping to develop strategies for growing the basket of C-Store Foodservice shoppers.The new tool enables users to dive deep into a rich information set including which Foodservice types are purchased on different dayparts cross-purchase details for each food type for each daypart geographic regions and store types across all seasons. The tools intuitive interface helps users understand the key products in each Foodservice category as well as explore potential meal-building opportunities through various marketing and merchandising strategies.Foodservice is one of the key profit centers for the modern convenience store and innovations in this area are driving change throughout the industry stated Dr. Rajeev Sharma Founder CEO of VideoMining. This new tool will help retailers manufacturers and vendors make fact-based decisions on how to match the needs of todays Foodservice shoppers.The Meal Builder is part of a suite of analytics tools and insights packages available from VideoMinings decade-running C-Store ShopperInsights CSI MegaStudy program. Other tools include the Space Productivity Optimization Tool SPOT and the Tobacco Trip Analytics tool. The CSI MegaStudy program is powered by VideoMinings proprietary AI-based in-store behavior analytics platform and provides unprecedented visibility into real shopper behavior using a large dataset derived from over 100 million c-store trips every year from a carefully selected national panel of convenience stores.
🔍 Key Information
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Tender Reference No.
445228004
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Publication Date
27 Jun 2019
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Sector
Banking, Finance, Insurance and Securities (BFIS)
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Notice Type
News
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Location
United states
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🏷️ CPV
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