📋 Tender Overview
Digital Element the global IP geolocation and audience insights leader announced that Varnish Software a pioneer in high-performance content delivery has integrated its NetAcuity Pulse dataset into the companys caching technology to enable ultra-high-speed delivery of personalized location-based web content.Digital Elements IP geolocation data will be incorporated into the Varnish Enterprise solution a pioneering caching technology that puts content closer to users while protecting critical infrastructure from the effects of huge demand. As the leading caching technology stack for enterprise businesses Varnish Enterprise brings unparalleled performance resilience and flexibility to content delivery operations such as live streaming video on demand and dynamic web pages. Varnish Enterprise powers content delivery and streaming for some of the worlds largest streaming services and websites such as Hulu Twitch Tesla and Sky.Content providers are now catering to growing global audiences when delivering streaming news ecommerce and gaming services said Lars Larsson CEO of Varnish Software. This makes tailoring content to specific locations crucial for delivering the best web experiences for their users. Consumers cite slow and poor web performance as the key reasons they abandon websites so by integrating the industrys most accurate IP geolocation we can offer more personalized location-specific content experiences while managing global web traffic levels more intelligently.Statistics show meteoric growth forecasted for global content delivery network internet traffic until 2022. In 2020 alone worldwide online CDN traffic is projected to reach 252 exabytes per month up from 54 exabytes per month when compared with 2017.Regardless of device consumers still expect rich online content delivered in an engaging and personalized manner said Rob Friedman executive vice president Digital Element. They want high-quality viewing and sound quality with no delays or buffering interruptionsa perfect content experience on every device anytime and anywhere. Our IP data will give Varnish Software the necessary granular location-based control over content delivery in order to provide new-found localization and personalization enhanced analytics and the ability to manage access and digital rights in line with national regulations and traffic patterns.
