📋 Tender Overview
Sony Electronics Inc. has announced the addition of three new G Lenses to its impressive E-mount line-up the FE 50mm F2.5 G model SEL50F25G FE 40mm F2.5 G model SEL40F25G and FE 24mm F2.8 G model SEL24F28G. All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design perfect for photographers and videographers needing high image quality combined with easy mobility.When paired with a Sony full-frame or APS-C camera all three lenses offer high resolution intuitive operability and fast precise and quiet AF autofocus capabilities. The lenses were designed for a wide range of photo and video uses including portraiture landscape street photography and more.At Sony we are constantly innovating to develop the best tools that allow photographers and video creators to realize their artistic vision said Neal Manowitz deputy president for Imaging Products and Solutions Americas at Sony Electronics. With these three dynamic lenses our customers can capture a wide range of perspectives with the excellent resolution and beautiful bokeh that Sonys G lenses are known for.As a set the FE 50mm F2.5 G FE 40mm F2.5 G and FE 24mm F2.8 G deliver an ideal focal length for any shoot from wide-angle landscapes or establishing shots on the 24mm to a closer versatile perspective with the 40mm and a normal field of view ideal for portraits and closer shots on the 50mm. With their intuitive operability and superb build quality this lens set is perfect for a variety of needs for any content creator.The three lenses are all the same size 2.68 in diameter x 1.77 in all have the same filter diameter 49mm and are almost all the same weight FE 50mm F2.5 G 6.1 oz FE 40mm F2.5 G 6.1 oz and FE 24mm F2.8 G 5.7 oz allowing the user to easily switch between all three lenses when using a gimbal without needing to rebalance each time. Moreover each lens focuses internally which means the front element does not move in and out to focus enabling all three lenses to balance well when using a gimbal. They all feature the same stylish exterior design with focal lengths that are clearly marked to easily switch from lens to lens.High Resolution in a Compact DesignThe FE 50mm F2.5 G FE 40mm F2.5 G and FE 24mm F2.8 G combine the high image quality of a G Lens with a compact and lightweight form factor. The image quality is achieved by state-of-the-art optics using aspherical elements and ED Extra-low Dispersion glass elementsi delivering high resolution and suppressing color fringing from corner to corner even from the widest aperture with a shallow depth of field.The stunning bokeh of the G lenses is achieved with the optimization of a circular aperture and is delivered at the widest point of each lens FE 50mm F2.5 G FE 40mm F2.5 G and the FE 24mm F2.8 G.Focus DistancesThe FE 50mm F2.5 G has a minimum focus distance of 0.35m AF 0.31m MF and maximum magnification of up to 0.18x AF 0.21x MF which is ideal for a variety of shooting environments and subjects.The FE 40mm F2.5 G has a minimum focus distance of 0.28m AF 0.25m MF and maximum magnification of up to 0.20x AF 0.23x MF. Particularly for movie shooting 40mm is the preferred angle of view as it corresponds to the natural field of vision. For stills 40mm allows subjects to stand out against backgrounds.With a wide 24mm angle of view the FE 24mm F2.8 G has a minimum focus distance of 0.24m AF 0.18m MF and maximum magnification of up to 0.13x AF 0.19x MF the user can easily shoot close-ups with a blurred background.High Operability and ReliabilityThe lenses feature a focus hold button focus mode switch aperture ring and aperture click switch for ideal operability. The focus hold button is customizable from the camera menu and can be assigned based on users preferences. The aperture ring provides an intuitive and direct feel compared to operating the aperture from the camera body. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore with Linear Response MF the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive directly reflecting the intent of the photographer and allowing delicate focus adjustments.The aluminum exterior ensures a premium sophisticated finish and provides increased strength and durability. Conveniently the diameter of the filter threads on the hood and the lens barrel are equalii 49mm allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistantiii to ensure usability in any outdoor environment.Fast Precise and Quiet AutofocusThe FE 50mm F2.5 G FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast precise AF with excellent tracking performance which is maintained despite instantaneous changes in subject motion - making the lens ideal for tracking moving subjects. The AF is also quiet so works for both still and movie shooting.Pricing and AvailabilityThe FE 50mm F2.5 G will be available in May and will be sold for approximately 600.00 USD and 800.00 CAD. It will be sold at a variety of Sonys authorized dealers throughout North America.The FE 40mm F2.5 G will be available in May and will be sold for approximately 600.00 USD and 800.00 CAD. It will be sold at a variety of Sonys authorized dealers throughout North America.The FE 24mm F2.8 G will be available in May and will be sold for approximately 600.00 USD and 800.00 CAD. It will be sold at a variety of Sonys authorized dealers throughout North America.
