United States Sony Tender

Sony Electronics Inc. today announced its exhibition plans for custom integrator CI solutions at Sonys CI Live to be held September 1-3 2021. As a founding member of leading CI trade organizations Sony annually debuts showcases and demonstrates technology that turns heads wins Best Product awards and improves the home entertainment experience. This year the company will showcase a broad portfolio of premium big screen televisions video and display solutions audio products and home cinema projectorsall designed to meet the evolving tastes and needs of custom integrators and consumers. Due to ongoing concerns about COVID-19 and the evolving Delta variant in place of attending an annual CI industry event in September Sony will broadcast the Sonys CI Live virtual event from its headquarters in San Diego. Sonys CI Live attendees will experience an impressive product lineup including demonstrations that highlight each products range of features and configurations.Sony delivers on the promise of next-generation audiovisual technologies making the most of our close integrator relationships and providing thoroughly engaging entertainment experiences said Jeff Goldstein Head of Sales Custom Install Channel Sony Electronics Inc. Our portfolio of premium home entertainment products and solutions combined with our widely-respected CI tools training and support means custom integrators have what they need to fulfill their customers needs while positioning their businesses for sustained success.At Sonys CI Live Sony will showcase top products while reaffirming its commitment to custom integration partners. Sony products to be shown at the virtual event will includeWorlds first Cognitive Intelligence televisions in 4K and 8K 1 powered by the Cognitive Processor XR. The premium BRAVIA XR television lineup features impressive design elements a variety of screen sizes and up to 8K resolution2 ensuring CI partners have the best options available. The new BRAVIA XR televisions being shown at Sonys CI Live will include the MASTER Series Z9J 8K Full Array LED which offers supreme 8K clarity with deep blacks and intense brightness now paired with X-Wide Angle and X-Anti Reflection technology for optimal viewing in any environment. Next the A90J and A80J OLED televisions feature XR OLED Contrast for pixel-by-pixel contrast control along with Acoustic Surface Audio to deliver cinematic surround sound in perfect harmony with what is on the screen. The X95J premium Full Array LED television combines reengineered minimalist design with a Seamless Edge bezel to embrace the screen in a single pane of glass that is naturally elegant and keeps viewers focused on the picture without distraction. Finally the X90J and X92 4K Full Array LED televisions offer screen size selections of up to a 75 class 74.5 diag. and a massive 100 class 99.5 diag. respectively with the latest video audio and connectivity options to enjoy the big screen experience. All new BRAVIA XR models also feature BRAVIA CORE which provides users with a selection of the latest Sony Pictures Entertainment SPE premium and classic titles3 and the largest IMAX Enhanced movie collection.An immersive new premium direct view modular display the Crystal LED C-series will be showcased in an exclusive first look at the latest product. The C-series along with B-series represent the latest innovations- the C-series ZRD-C12AC15A with high contrast and the B-series ZRD-B12AB15A with high brightness. Both displays are available in two pixel pitch sizes P1.26mm and P1.58mm to suit different installation needs and expand the line-up of Sonys Crystal LED for various applications including corporate showrooms lobbies and productions. Both models combine impressive image quality flexibility and scalability in installation with lower total cost of ownership making the most of Sonys expertise in providing dynamic visual experiences that faithfully and accurately showcase content as the creator intended. Both models are equipped with the X1 for Crystal LED high-performance image quality processor. The displays provide highly realistic large-scale imagery that maintains image integrity close-up and at a distance.Sonys native 4K projector options which have grown for home theater enthusiasts looking for extra-large displays. The VPL-GTZ380 will be on display at Sonys CI Live. This is Sonys first SXRD projector to attain a spectacular 10000 lumens of brightness making it ideal for both bright and dark environments and offering increased versatility for installation. The model is equipped with the high-performance X1 Ultimate for projector picture processor. Also to be showcased is the VPL-VW325ES Home Theater Projector which incorporates the powerful X1 for projector delivering Sonys high-quality image processing with dynamic HDR enhancer for striking and realistic picture quality in native 4K resolution. Finally the VPL-VW1025ES Home Theater Projector pairs Sonys cutting-edge All-Range Crisp Focus ARC-F lens with a powerful yet efficient laser light source for impressive picture clarity.Premium home theater and audio products including the recently announced HT-A9 Home Theater System and flagship HT-A7000 Soundbar. The products give listeners the ability to create immersive cinematic experiences for any music film or gaming content without ever having to leave their living room.Sony is proud to be honored by its peers as a winner of CEPro Best Product awards across categories for the past four years and is focused on supporting profitability for its dealers and custom installers.