United States Riverbed Tender

Riverbed The Digital Performance Company announced at NRF 2019 the results of its Riverbed Retail Digital Trends Survey 2019 which explores insights and perspectives of consumers regarding the digital retail experience and what they desire from retailers to stay engaged satisfied and loyal. The global survey of 3000 consumers from across the United States Australia and Germany reveals that brick-and-mortar retailers are more apt to grow and maintain a loyal customer base if they invest in the digital experience they offer shoppers both online and in-store. A vast majority 89 of respondents say a positive digital shopping experience impacts brand loyalty just as much as their prices and 79 believe brick-and-mortar retailers have a short three-year window to provide shoppers with strong digital experiences in order to remain competitive. This is significantly higher than what retailers said in Riverbeds survey last year with 47 of retailers believing they only have three years to deliver a compelling digital shopping experience to stay competitive.