📋 Tender Overview
Walmart has been on a transformational journey for several years now reimagining ways to create seamless omni-shopping experiences that save our customers time and inspire them whether in-store online or via mobile.Our imagination becomes a reality as we unveil a completely new look and feel focusing on a digitally enabled shopping experience. Developed through a customer-centric lens the design creates an elevated experience that appeals to shoppers through a sleek design aesthetic a layout that spotlights products and an end-to-end digital navigation that guides customers throughout their journeys.Omni-Shopping Spark Optimized Entrance Weve updated the Walmart signage on the exterior and interior of stores to reflect the Walmart app icon creating an instant omni-shopping experience in the customers mind. As customers enter the store they are greeted with clean colorful iconography and a store directory that encourages them to download and use the Walmart app while they shop.Throughout the store bold dimensional typeface e.g. SEAFOOD BEEF and DAIRY directs customers to the exact section they are looking for while aisles are marked with letter and number combinations to guide customers from phone to product.By creating a system that acknowledges our app navigation from beginning to end we create an optimized omni experience for both customers and associates.Airport Inspiration Product Spotlight We were inspired by airport wayfinding systems as best-in-class examples of how to direct large groups of people. We developed simple yet thoughtful designs to replicate these navigation efficiencies which will help us move customers through the store more quickly.We also optimized product layout bringing greater visibility to key items throughout the store including dedicated in-store sections for electronics toys baby products and more.Contactless Checkout Payment Stores will include self-checkout kiosks as well as contactless payment solutions including Walmart Pay to limit contact between associates and customers. Select locations will also have Scan Go to help customers manage their checkout directly.Were always listening to our customers and innovating our in-store online and mobile experiences to meet and exceed their expectations. We want their time with us to be enjoyable and were working hard to create ways for them easily toggle between shopping channels or use them together.Weve tested the new concept in select stores and are excited by the initial feedback from customers and associates. Well be rolling it out to more stores this fall and will continue to get customer and associate feedback and evolve the design accordingly. By the end of this fiscal year the experience will be in nearly 200 Supercenters as well as in select Health Centers and Neighborhood Markets reaching close to 1000 stores by next fiscal year.
