📋 Tender Overview
Applied Systems announced that The Plexus Groupe has selected Applied Marketing Automation the industrys first natively integrated marketing automation application. Integrated into Applied Epic Applied Marketing Automation enables The Plexus Groupe to efficiently deliver targeted marketing campaigns to their clients by leveraging the applications library which has more than 4000 pieces of relevant PC and Benefits curated content allowing the agency to engage their prospects and elevate their role as a trusted advisor.We want to be more than just an insurance broker we want to be a partner that our clients can trust. The best way to build that trust is by sending relevant fresh content that shows our customers that we are thinking of them and looking out for them said Kimba Pajares Senior Vice President of Operations The Plexus Groupe. Applied Marketing Automation allows us to differentiate our services and nurture relationships by making sure our customers and prospects have access to the right information at the right time.Directly integrated into Applied Epic Applied Marketing Automation extends the value of the management system eliminating the time and expense of managing separate disparate marketing automation and content management systems. Agencies can immediately launch marketing communications from the management system ranging from one-off communications to robust marketing campaigns that nurture customers and prospects. The application provides access to a world-class insurance-specific content library with an editorial team dedicated to keeping assets up to date and tracks any marketing-related activities produced by campaigns back into the management system.The influx of information across so many channels can make it hard to rise above the noise. This makes reaching prospects and customers with the right message at the right time more important than ever said Rich Belanger chief technology officer Applied Systems. Applied Marketing Automation will enable The Plexus Groupe to create marketing strategies that deliver quick highly personalized and relevant content that rises above all the noise helping to develop trusted relationships and driving retention.
