United States Pitney Tender

Pitney Bowes a global technology company that provides commerce solutions in the areas of shipping and mailing data and ecommerce launched Consumer Connect a new self-service post-purchase marketing solution for retailers and brands. Pitney Bowes is demonstrating Consumer Connect and its ability to drive new revenue after the buy button in booth 3704 at Shoptalk March 3-6 at the Venetian in Las Vegas Nevada.Retail marketers spend a tremendous amount of time and money attracting consumers and getting them to click the buy button only to leave them in the hands of third-party shipping partners for tracking and notifications until the package is delivered said Lila Snyder EVP and President Commerce Services Pitney Bowes. This created the opportunity to introduce Consumer Connect - a self-service marketing tool to engage consumers during the critical post-purchase experience. For the first time we are putting control of that experience fully in the hands of retail marketers.We know from industry data that a package will receive an average of eight tracking requests between shipment and delivery. In most cases that experience is basic boring and off-brand. Consumer Connect addresses this issue transforming shipment tracking into a dynamic extension of a retailers brand experience ultimately driving more meaningful consumer engagement and new revenue opportunities.