📋 Tender Overview
PDI a global software company that provides leading ERP Fuel Pricing Logistics and Marketing Cloud solutions to convenience retailers and petroleum wholesalers has released. The Road to Rewards Report 2019 Mapping the Path to Loyalty Success. The 4th annual report validates fuel savings as a top driver for loyalty program members highlights increasing demand for mobile apps and introduces new facts about how retailers across all industries are using customer data to improve promotions customer relationships and revenues.This years survey data reinforces what weve seen in previous years that consumers prefer loyalty programs that are easy to use and provide everyday value said Brandon Logsdon president and general manager of Marketing Cloud Solutions at PDI. The report provides insights into ways CPG brands and retailers across all categories can use loyalty data more effectively to attract and engage consumers.
