📋 Tender Overview
To help organizations across different industries create more precise customer engagements Oracle has added 15 baseline artificial intelligence AI models to Oracle Unity a Customer Data Platform CDP. Part of Oracle Fusion Cloud Customer Experience CX Oracle Unity blends built-in artificial intelligence with customizable industry-specific data models to deliver highly personalized industry-specific experiences. The latest AI models added to Oracle Unity support organizations in automotive consumer packaged goods communications financial services healthcare high-tech and utilities industries.Every industry has its own unique language and processes. To make sense of the various types of data and gain a true competitive advantage customer data needs to be viewed through the appropriate industry lens said Rob Tarkoff executive vice president and general manager Oracle Customer Experience CX. Unity has always been more than a traditional CDP and today we are making it even more powerful by enabling organizations to use the expertise Oracle has built from 40 years of data modeling across the worlds largest industries.To provide business leaders in the worlds largest industries with the insights they need to make every customer interaction matter 15 new AI models have been added to Oracle Unity. The new AI models process data to provide insights that predict behaviors or provide next step recommendations. For exampleAutomotive A global car brand can use Unitys Next Best Action and Next Best Offer models to recommend the most relevant actions and offers for every customer based on sales and transaction patterns.Consumer Packaged Goods CPG An online cosmetics company can use Unitys Customer Lifetime Value model to estimate a customers value over time based on profile and transaction patterns. It could then create a campaign for a new high-end skin care product targeted at those customers who have bought less than two skin care products in the last six months and spent over 200.Communications A telecommunications provider can automatically send a special promotion to customers who may be thinking about switching to a different provider with Unitys Churn Propensity model.Financial Services A community bank can use Unitys Predictive Account and Contact Scoring models to estimate and score the likelihood of a sale converting based on profile and engagement patterns.Healthcare A healthcare company can use Unitys Next Best Promotion model to fine-tune its pricing for a new sleep aid product based on past purchases by individual customers. Oracle Unity has undergone HIPAA attestation for its development processes and practices.High-Tech A solar panel manufacturer can use the Fatigue Segmentation model to classify customers into different levels of fatigue based on their profile and engagement levels. This enables them to adjust the volume of communications to their targeted accounts.Utilities An electric utility can use past interactions to determine whether email SMS Push or Web is best to communicate on-peak and off-peak energy hours with specific customers using Unitys Channel Recommender.
