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Oracle CEO Mark Hurd on May 1 2019 spoke to reporters at Oracle Media Days about how the company has taken the pole position in the business cloud apps race. He said Oracle will continue to build on its gains in the cloud market through the holistic suites it offers as an alternative to point solutions and as a company with a history of providing technology both on-premises and through the cloud.He also said Oracle is proving popular with customers by offering emerging technologies such as artificial intelligence machine learning and blockchain as features in existing technologies rather than as separate products.According to Hurd Oracle will continue benefiting from its legacy customers migration to the clouda process that is likely to play itself out for a number of yearsand by taking market share from smaller vendors who either no longer support their products or dont have a clear cloud migration strategy.The business apps sector is highly fragmented but Oracle is growing faster than the market and we are well-positioned to take the lions share he said.Hurd said customers will benefit greatly by moving to the cloud which will allow them to spend more on innovation. B2B tech is trying to take care of its technical debt its built up over the last few decades and trying to clear out its technical debt thats evolved in its hardware software configurations and data center he said.Other key Oracle executives and customers also spoke and made themselves available for questions from reporters in the room.Driving Growth in the CloudDuring a panel discussion featuring a number of Oracle cloud apps customers Norman Fray SVP and Chief Accounting Officer for workforce solutions company TrueBlue said that his company uses cloud technology to help drive revenue growth.Part of the growth strategy for our RPO our recruitment process outsourcing is going global he said. Customers are saying that its great that you satisfy us in North America but we need you to help with staffing around the world. One of the reasons we chose Oracle is that we know that youll take us wherever we need to go around the world. This will certainly enable our growth.In response to being asked whether the cloud enables innovation he said Thats a resounding yes.The Threat Landscape and Oracles Trusted Security StrategyEdward Screven Oracle chief corporate architect explained why cloud vendors like Oracle will be key to defending corporate and personal data. Government and businesses cant be expected to out-innovate cyber-attackers on their own he said. Thats our job. We can build data centers and secure data at scale more efficiently than any individual customer.He noted that AI and machine learning in the Oracle Cloud can detect and automate responses to unusual activities helping protect customers from internal and external threats.We can patch with zero downtime and this is fundamentally different to what is offered by other cloud vendors he added.Oracle is a security company and always has been he said.The Future is AutonomousAndrew Mendelsohn EVP Database Server Technologies Oracle and Steve Daheb SVP Oracle Cloud spoke about the Oracle Autonomous Database.Emerging technologies are permeating every aspect of life Daheb said. Were seeing self-driving cars were seeing precision medicine were seeing smart cities. Were at a tipping point where enterprises are starting to outpace consumers in the adoption of emerging technology.Andy Mendelsohn noted that If you talk to CIOs and CTOs theyll all tell you that were transforming to be a data-driven enterprise100 will tell you that. But if you go on-prem they have data all over the place. Their data scientists cant find the data they dont know where it is they dont know how to move it to where its useful. Thats something we address with our autonomous database. Theyll have a metadata catalog that shows where the data is and they just want to run some analysis on it. They dont want to do the plumbing. They just want to do something useful with the data.