United States Dentons Tender

Global law firm Dentons has advised Competera a next generation pricing platform for eCommerce and omnichannel retailers in connection with the establishment of its headquarters in the US to better position the company within the technology market.Founded in Kyiv in 2014 Competera has established offices in the US UK and Singapore and serves customers in 28 countries. The company helps category managers in retail to make the right merchant decisions enhance their category and pricing strategy and increase revenue using an analytics and management platform built on advanced algorithms math and retail expertise. In 2019 Competera was selected as the second best startup among 60 international AI projects at Startup Elevate London Tech Weeks flagship event.Dentons advised on corporate and tax matters including setting up the US headquarters and establishing an additional operating entity in the US for direct cooperation with customers. The Firm also assisted in developing an omnibus incentive compensation plan allowing company employees to acquire equity ownership and advised on the transfer of the existing IP rights to its headquarters as well as the acquisition of the Ukrainian and Singapore entities by US headquarters.Dentons cross-border team was led by partners Volodymyr Monastyrskyy in Ukraine Michael Froy in the US and Eunice Yao in Singapore with the support of associate Igor Svitlyk counsel Oksana Horban and junior associate Oleksandra Piskun in Ukraine associate Zac Moskowitz and partners Jon Hutchens and Michael Maryn in the US and associate Hui Qi Lim in Singapore.