United States Consumers Tender

Ping Identity a pioneer in Intelligent Identity released results from its 2019 Consumer Survey Trust and Accountability in the Era of Breaches and Data Misuse. The results expose how todays environmentripe with data misuse and large-scale security breachesis impacting consumer behavior and relationships with service providers around the world. Data security is a legitimate worry for todays consumers around the world. Approximately one half 49 of respondents report that they are more concerned about protecting their personal information than they were one year ago. This is evident by the lack of confidence consumers around the world have in a brands ability to safeguard personal information. - A data breach could be game over for a brand. A significant number of respondents 81 would stop engaging with a brand online following a data breach.- Consumers expect companies to protect them. The expectation from 63 of consumers is that a company is always responsible for protecting data. This includes when users fall victim to phishing scams or use an unencrypted Wi-Fi connection.- Sharing of personal data is a problem for consumers. More than half of respondents 55 say a company sharing their personal data without permission is even more likely than a data breach 27 to deter them from using that brands products.- Social media companies dont instill trust. Social media companies are the least trusted among sectors with only 28 of respondents reporting they feel confident in these platforms ability to protect their personal information. - Poor login experiences lead to cancelled service. Almost two-thirds of consumers 65 are frustrated by login experiences and one-third 33 have stopped using a device app or service or have left a bad review following an inconvenient login experience. Theres no question businesses risk losing customers and damaging their brands if they lack strong transparent data protection practices said Richard Bird chief customer information officer Ping Identity. With a large percentage of consumers holding companies responsible for data protection there is a competitive advantage for organizations that deliver secure and convenient experiences through identity managementand with that a danger for those who dont.