United States Axa Tender

AXA XL the property casualty and specialty risk division of AXA has won a Celent Model Insurer Innovation Award for its Data Strategy delivery of its Data Ecosystem Engagement Platform DEEP. AXA XLs DEEP is a digital multi-sided platform that extends beyond technology to address the barriers found in insurance digital transformation programs.According to Celent Analyst Mike Fitzgerald Celent surveyed over seventy insurance professionals to identify the most common barriers to successful digital transformation. Legacy IT systems company inertia and lack of senior level leadership support are among the top challenges impacting transformation success. Development of AXA XLs DEEP showed how companies can overcome such obstacles.By engaging colleagues at all levels across our firm strengthening our internal external partnerships we successfully jumped over many of the barriers that can stand in the way of insurance digital transformation in a matter of nine months said Henna Karna AXA XLs Chief Data Officer. As a result the deliverables via the DEEP is helping us become more data-driven and insight-savvy. It has changed our whole value proposition. Were moving away from the standard insurance service of detect restore where clients just recognize our value after something happens when we pay a claim. Instead were helping predict prevent providing our clients with data driven insights and intelligence to look ahead and altogether avoid or minimize the impact of business risks.DEEP the underlying business architecture for the firms Data Strategy required leading technologies and methodologies. To ensure sustainability the scale of the program required a redesign of organizational structures internal operating models current-to-target state assessment and design business decision methods client engagement processes data governance and cadences and enterprisewide key performance indicators and data analytical capabilitiesskills within the firm to name a few. It has been a holistic organic and game-changing endeavor for the firm.Celents annual Model Insurer Awards recognize the best practices of technology usage in different areas critical to success in insurance. Nominations are submitted by insurance carriers and undergo a rigorous evaluation process by Celent analysts. Celent judges submissions on three core criteria demonstrable business benefits of live initiatives the degree of innovation relative to the industry and the technology or implementation excellence.