United States Adobe Tender

Adobe Nasdaq ADBE today announced that Adobe Audience Manager the companys data management platform DMP part of Adobe Experience Cloud has been recognized as a Leader in The Forrester Wave Data Management Platforms Q2 2019 report by Forrester Research Inc. One of only two Leaders Adobe Audience Manager received the highest score possible in the device identification product flexibility global footprint as well as data management and protection criteria.Adobe supports advertisers that want to push the DMP boundaries stated Forrester in its Data Management Platforms report. Audience Manager aims to connect consumer data with experience delivery across all customer touchpoints online and offline. Adobe envisions creating this closed-loop marketing system based on identity management and advanced analytics. And customers have bought into its vision.Delivering memorable personalized experiences begins with data and brands today understand the need for a Customer Experience Management CXM partner said Ken Tsai vice president of Experience Platform Adobe. Adobe Audience Manager has established itself as the most comprehensive solution for managing and acting upon disparate first- second- and third-party systems and serves as the hub of cross-channel customer intelligence and audience activation for enterprises around the globe.Adobe Audience Manager is an industry leading DMP that helps brands accelerate CXM by creating and activating high-value audiences on any device or channel. By consolidating audience information from all available sources Adobe Audience Manager empowers brands to build unique audience profiles to identify the most valuable segments to leverage across digital marketing channels. Through seamless integrations across Adobe Experience Cloud brands can leverage their entire marketing stack and go beyond limited media-based integrations. Adobe Audience Manager has nearly doubled its customer base from 2016 to 2018 and current brands include Princess Cruises HP and AAA Northeast among others.