📋 Tender Overview
Acquia announced updates to the Acquia Open Digital Experience Platform DXP designed to help marketers and developers architect the composable enterprise. These updates include the launch of Acquia Experience Platform including Acquia CMS the industrys first agile enterprise content management system CMS built on Drupal. In addition major enhancements to Acquia Drupal Cloud and Acquia Marketing Cloud which together comprise Acquia Open DXP promise to make digital experiences faster more data-driven and easier to build.Architecting the composable enterprise with Acquia Open DXPOrganizations today are more focused than ever on creating custom digital experiences for customers employees citizens and students. To do this they must be able to assemble sets of packaged business capabilities into new digital experiences quickly. The new Acquia Open DXP powers composable digital experiences that are agile flexible and give organizations the first-mover advantage they need to experiment and rapidly adapt to ever-changing customer needs.Acquias vision is of a world where brands can personalize everything said Dries Buytaert co-founder and CTO at Acquia. The only way to do this is through composable architectures which are open connected and flexible to allow fast assembly of digital services. Acquia Open DXP puts the power back in the hands of creators to focus on building distinctive and modern digital experiences at scale. Acquia Experience Platform provides the foundation for Drupal Cloud New to Drupal Cloud the Acquia Experience Platform includes Acquia CMS Site Studio and Cloud IDE. All run on the Acquia Cloud Platform the only Kubernetes-native autoscaling cloud platform for digital experiences. The platform includesAcquia CMS a brand new CMS that harnesses cutting-edge capabilities from the Drupal community in a simple out-of-the-box experience. Acquia CMS harnesses learnings from thousands of successful customer deployments with pre-built content types roles and permissions to speed marketers time to delivery. Acquia Site Studio the only no-code tool available within an enterprise CMS empowering anyone to build websites without the need for technical expertise. Includes pre-set components and design templates to ensure brand consistency. Acquia Cloud IDE purpose-built development environment for Drupal to expedite development timelines and reduce barriers to entry for Drupal development. To help customers unlock the power of the Acquia Experience Platform Acquia Migrate is a new UI to update Drupal 7 sites to Drupal 9 up to 80 faster for sites with minimal custom code. Marketing Cloud improves efficiency reduces risk and increases revenueWith Acquia CDP at the core Marketing Cloud includes innovations that help marketers tailor campaigns to their customers through data machine learning and more. Updates includeUnified analytics Acquia Personalization now leverages the same analytics platform as Acquia CDP to provide a comprehensive understanding of customers and business KPIs and gain deeper insight into the performance of marketing campaigns.New machine learning models New fuzzy clustering capabilities allow customers to be segmented into multiple machine learning clusters.Reporting enhancements New campaign performance reporting provides insights into the results from campaigns powered by CDP data.Compliance workflows A new consumer data erasure request UI and API make it more efficient to honor GDPR and CCPA deletion requests and confirm that deletion requests were handled properly.
