📋 Tender Overview
You can now buy Grove Collaborative products more places than ever before. Groves flagship home care brand Grove Co. is now on shelves at 2200 CVS Pharmacy stores.Grove Collaborative is a leading sustainable consumer products company and Certified B Corp and merged with Virgin Group Acquisition Corp. II a publicly-traded special purpose acquisition company earlier this year.This retail expansion is the latest milestone in the companys ongoing journey to help more consumers adopt a sustainable lifestyle by providing better access to high-performing plastic-free products. The Company has more than doubled its retail door count since early 2021.By growing our distribution were making it easier for consumers to shop for planet-friendly high-performing products that do not rely on plastic packaging said Stuart Landesberg co-founder and CEO of Grove Collaborative. Across the country as consumers continue to see environmental crises manifest consumers want zero plastic and sustainable products everywhere. Our latest retail expansion is a testament to our ongoing growth as an omni-channel company and it is an important milestone for Grove as we continue on our path to transform the consumer products industry into a positive force for human and environmental good.Retail is critical to Groves omni-channel strategy as retail currently accounts for 90 of purchases in the categories in which the Company competes. Grove Co. has already seen success with Target where it was the top launch in the hand dish and cleaners category in 2021 and this year it has doubled its product assortment in both the retailers physical stores and on Target.com. This past summer Grove Co. launched in Kohls Giant Eagle and Meijer adding more than 700 stores across the three retailers.Since its launch in 2016 Grove has provided millions of U.S. households with sustainable alternatives to conventional household products. More than 28 billion pounds of plastic packaging is created every year in the US but less than 9 of it is recycled no matter how much ends up in recycling bins. Grove is teaming up with retailers and industry leaders to innovate away from plastic and make products with sustainable packaging safer ingredients and superior performance more readily available to consumers.
