📋 Tender Overview
The name of Avecra which is responsible for restaurant services on VR trains will be brought closer to the VR brand and will be VR Ravintolapalvelut in the future. A unified and strong brand supports our goal of increasing the popularity of train travel and internally strengthening the shared VR identity.
In accordance with our strategy we focus on our core business as a transport service provider in both passenger and freight transport. Restaurant services are a key part of the customer experience and service promise on trains.
Our train staff works as one team on the trains to enable a world-class service experience. With the name change we are aiming for a clearer and more unified VR brand which is also visible to our passengers as restaurant services play a large role in the service experience says Toni Rinne VRs director responsible for long-distance transport services and safety.
VR continuously develops the product selection and services of its restaurant trolleys in cooperation with staff and customers. Train restaurant services are a key part of the customer experience and stopping by the restaurant car is one of the highlights of the trip for many passengers. 2.7 million cups of coffee and 250000 servings of meatballs are sold annually on the trains. Along with the enduring favorite dish meatballs also more than 30000 portions of vegetable balls are sold annually.
A unified strong brand supports our goal of increasing the popularity of train travel. VRs brand was just awarded the Central Chamber of Commerces Brand of the Year 2026.
More information for our partners:
The official name of the company is VR Ravintolapalvelut Oy. Its y ID does not change.
In various materials and systems the name will change gradually from June 1 2026.
Avecras e-mail addresses will be updated during the summer to firstname.surname@vr.fi. Email addresses ending in Avecra will work during the transition period.
We communicated the changes to our partners in a targeted manner.
