📋 Tender Overview
Peru is positioned at the forefront in South America with the launch of a virtual assistant with artificial intelligence integrated into peru.travel.Technological solutions based on artificial intelligence (AI) are transforming the way people plan and make decisions about their trips. Currently, 69% of travelers consider that AI-generated information summaries are sufficient to make a decision and do not need to investigate further, according to a study by travel technology company Amadeus.
AI is thus consolidated as a key tool in all stages of the journey. According to the study, 80% of travelers consider artificial intelligence to be useful in any phase of the tourist experience, from inspiration to reservation and pre-planning.
Among the stages where it is most relevant are the inspiration for destinations and travel ideas (36%), the recommendation and update in real time during the trip (35%), as well as the reservations of flights, hotels and activities (32%).
Additionally, chatbots powered by artificial intelligence have gained similar weight to influencers in travel inspiration. The report reveals that 18% of users already turn to chatbots to discover destinations and plan experiences, matching the influence of celebrities and content creators, and even surpassing traditional travel agents and print newspapers.
In this context, Peru has been positioning itself at the forefront of tourism innovation in the region. In April 2026, Mincetur and PROMPERU officially presented a virtual travel planning assistant with artificial intelligence, integrated into the official tourism portal peru.travel. With this implementation, the country became the first in South America to incorporate a solution of this type to enhance the traveler experience.
The virtual assistant interacts in real time with users, provides personalized recommendations based on their interests, facilitates access to reliable information and contributes to better decision making. Likewise, this tool promotes the decentralization of the tourism offer by making destinations in various regions of the country visible and promoting sustainable experiences.
Through this new edition of Turismo In, PROMPERU, an entity attached to Mincetur, shares an infographic that shows the level of use of artificial intelligence among travelers, the trust they have in these tools and the impact they have been generating on travel decisions globally.
To learn more about new travel trends, you can visit www.turismoin.pe and follow the WhatsApp channel Turismo In - PROMPERU, where news and resources from the sector are shared.
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