📋 Tender Overview
With the growth momentum of 2025, the tourism industrys target in 2026 is to welcome 25 million international visitors and 150 million domestic visitors. To achieve those targets, Vietnam is required to take breakthrough steps in tourism promotion and promotion, and to innovate in thinking, approaches and methods of doing things. Download Director of Vietnam National Department of Tourism Nguyen Trung Khanh information at the ceremony to announce programs to promote and promote Vietnams tourism in 2026. Photo: VGP This afternoon (February 2, 2026), in Hanoi, the Ministry of Culture, Sports and Tourism, Vietnam National Department of Tourism organized to announce events to promote and promote Vietnams tourism in key markets in 2026. The event had the participation of participation of nearly 200 delegates, representatives of leaders of the Ministry of Culture, Sports and Tourism, leaders of the Vietnam National Department of Tourism, representatives of leaders of departments/departments/units under the Ministry of Culture, Sports and Tourism, Vietnam Tourism Association, leaders of Vietnam Airlines and large businesses in the tourism industry, representatives of press and media agencies...According to the assessment of the Vietnam National Department of Tourism, the global tourism market is entering a period of fierce and decisive competition. fiercely, many countries around the world have repositioned their national tourism brands, continuously launching promotional campaigns and stimulus programs on a large scale, methodically and professionally to gain market share of international visitors. Tourist tastes are also changing: International tourists tend to choose safe, unique destinations with strong communication, forcing countries to invest more systematically to avoid being faded on the tourism map; Tourists look for experiences and information online, like video/short content, and make travel decisions based on immediate emotions. Developing digital technology, artificial intelligence and social networking platforms makes competition not only take place at the destination, but also in the online environment every day, every hour. Increasing the recognition of Vietnams destination image in global competition, Director of the Vietnam National Department of Tourism Nguyen Trung Khanh said that in the context of global tourism gradually recovering and growing, Vietnamese tourism is considered a bright spot in the overall picture of Vietnams economy. This is the result of great efforts of the industry, showing the correct and timely direction of the Party, determination and drastic direction of the Government, Prime Minister, Ministry of Culture, Sports and Tourism; Joining hands to resonate between the Vietnam National Tourism Administration and the business community and tourism workforce throughout the industry. With the core message: Joining forces - Breakthrough, tourism promotion and promotion work in 2026 will have new points, which is the announcement of the tourism promotion and promotion program for 2026 on the basis of synthesizing information about domestic and foreign tourism promotion and promotion activities in 2026 of localities. and businesses. This helps units proactively build annual tourism promotion and promotion programs, ensuring synchronous coordination and synergy between the Central Government - localities - businesses, to limit duplication of events between localities, optimize socialization resources, create linking strength, and breakthroughs on a national scale to increase market access efficiency. This is a preparatory step to maintain and create momentum for international visitor growth, increasing the recognition of Vietnams destination image in global competition. To achieve the above targets, according to the Vietnam National Tourism Administration, market research, market expansion, space creation, and business connection between Vietnam and other countries are necessary. The tourism industry will focus on target market groups, markets with fast-growing, high-spending and long-stay visitors, including: Nearby, traditional markets, comprehensive strategic partners, with direct flight connections, large scale including mainland China, Korea, Japan: New generation visitors, multi-generational family visitors, high-income visitors from tier 1 and tier 2 cities, MICE visitors, business travelers, business travelers combined with leisure, tourists golfers, remote workers, retired guests and female guests (high spending and purchasing power), students (school travel). Besides, there are nearby markets with direct flight connections and good growth potential with many new segments: ASEAN (Thailand, Malaysia, Indonesia, Philippines), Chinese-speaking territories: New generation tourists, multi-generational family tourists, high-income tourists, MICE tourists, business tourists, business travelers combined with vacations, remote working tourists, golfers, medical tourists, weekend visitors. For distant, high-quality markets including Western Europe, Northern Europe, North America: High-spending market segments, resorts and high-quality service users, first-time visitors, returning visitors, new generation visitors (Millennials, Gen Z, Asian/Vietnamese Americans...), retirees, responsible tourists, cultural and heritage tourism, eco-tourism - associated with nature, adventure tourism, community tourism. Far away markets with good growth potential include Australia and Russia, Southern Europe, Eastern Europe: Long-term vacationers, family visitors, new generation visitors, first-time visitors, returning visitors, responsible tourists, cultural and heritage tourism, eco-tourism - associated with nature, adventure tourism, community tourism. Markets with good growth potential and large scale: Middle East (UAE, Saudi Arabia, other Gulf countries) (high-end guests, looking for experiences, personalized services in relaxation, entertainment, health care, Halal cuisine,
