📋 Tender Overview
The Red Dot Design Award is one of the biggest design competitions in the world. In three disciplines participants submit products communication projects and brands as well as prototypes and concepts. The distinction Red Dot is an internationally recognized seal of excellent design.A strong brand and its strict management have always been important elements in creating customer loyalty. Now more than ever brands offer the opportunity to be different and to identify with something. As a winner of the Red Dot Design Award you have proven this and created a consistent yet modern brand image that embodies authentic values that help guide the customer and create trust Prof. Dr. Peter Zec founder and CEO of Red Dot. Efterklang is awarded with Best of the Best in the Red Dot Award Brands Communication Design 2021. The winning project is the audio universe for Storytel a world leading audiobook streaming service with over a million paying subscribers globally. In 2019 Storytel reshaped their visual profile and tonality of their brand. As Storytels main goal is to provide audio services a defined audio brand was a natural next step in the re-branding process. Efterklang was assigned to create an audio branding universe that would convey the Storytel brand and its services. The audio brand had to fit Storytels global presence with consideration given to different cultures languages and music traditions. To focus on our sound logo and our audio branding universe has been a natural step in Storytels brand development. Communicating emotions through sound is the core of our product and we are very proud of our collaboration with Efterklang and the work they have done to create a multisensory brand experience says Kajsa Berthammar Head of Brand Campaigns at Storytel.This has been one of the most fun and challenging assignment weve ever had. The collaboration with Storytel has been incredibly creative and we are extremely proud of the result. Therefore it feels fantastic to also receive this recognition says Sound Architect Margareta Andersson and Studio Manager Alexander Kassberg who is behind the sound design for Storytel.
