📋 Tender Overview
Loyalty programmes will have to up their game to attract and retain high-value customers if they want to remain competitive. At the heart of their focus should be superior engagement strategies and customer segmentation.With this in mind the loyalty space should improve their use of business intelligence and data analytics in 2020 to bolster resilient returns. Data analytics and Customer Relationship Management CRM have become buzz words in a South African financial market competing for an ever smaller size of the consumers wallet. Return on investment in loyalty will become more challenging to proof without the efficient use of data analytics and Customer Relationship Management CRM.
