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Sinterra Media, a digital partner in the media content production, processing and delivery industry, localized the content of Multilandia, Soyuzmultfilms own TV channel, for the Kazakh market. This project became a laureate of the annual national Rostelecom award PRO Business as Art.
Sinterra Media translated, dubbed and subtitled the animated series Prostokvashino into Kazakh. To localize the content of the series, it used its own developments based on artificial intelligence (AI) using editors-linguists who are native Kazakh speakers.
Multilandia localizes content in Kazakhstan, fulfilling the legislative requirements of the republic. In June 2024, the President of Kazakhstan signed the law On Mass Media, according to which the mandatory volume of television and radio programs in the state language is established. Broadcasters are required to translate at least 10% of educational, cultural, sports, entertainment and leisure television and radio programs into the Kazakh language. Over time, the share of content in the national language will actively grow.
Grigory Uryev, CEO of Synterra Media:
Working with Multilandia is our first commercial project using an AI model to localize TV content. Dubbed content is already being broadcast in Kazakhstan, and viewers highly appreciate the quality of translation and dubbing and do not even suspect that it was not done by a person.
Soyuzmultfilm and Multilandia also became laureates of the national Rostelecom award PRO Business as Art in the nomination PRO Meanings for the project of translating cartoons into the Kazakh language. The award was presented by Rostelecom Vice President for B2B/B2G Segments Valery Ermakov.
Yuliana Slashcheva, Chairman of the Board of Directors of the Soyuzmultfilm film studio:
Thanks to the partnership with Synterra Media, Multilandia was able not only to maintain, but also to increase its coverage in Kazakhstan. The TV channel was one of the first to launch a Kazakh audio track and successfully met the requirements of the legislation. In addition, Multilandia became a pioneer in the use of AI technologies in this area. Due to the fact that the adaptation of content through the use of Synterra Media technologies turned out to be prompt and high-quality, we began to think about further cooperation.
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JSC Synterra Media is a digital partner of the industry of production, processing and delivery of media content. The company has developed the competence to service key stages of television production and distribution of media content: delivery of video content for TV production (contribution), global distribution of TV programs for broadcasters and operators of terrestrial/satellite/cable/IPTV/OTT networks, live broadcasts of events, data processing and storage in the Media Center, as well as the development and implementation of new technologies for the delivery, distribution and monetization of media content.
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