📋 Tender Overview
The bank is changing the rules for cashback with SberBusiness Spasibo reward points on business cards. Now its categories and rate can be negotiated with Sber. An AI agent, which the bank was the first in Russia to bring to the market, will help with this. Within two weeks of operation, more than 4,000 entrepreneurs have already used the service. As a result, cashback becomes a personal arrangement between the bank and the client. First, categories are selected for a specific entrepreneur based on their business profile and planned expenses. That means they immediately receive relevant offers -- all they have to do is pick the most relevant ones. Second, the rate of cashback can even be discussed with the agent -- to increase it in the category where it matters most. It will then go down in other categories, but the client will get more value. The AI agent is available to small and micro-sized business clients in the SberBusiness mobile app. By the end of October, the option will also appear in the web version of the internet bank.
