📋 Tender Overview
As the worlds No. 1 TV manufacturer for 20 consecutive years, Samsung not only maintains its leading position in market share but also plays a role in creating technology standards for the global display industry. In particular, artificial intelligence (AI) is identified as a thorough development axis, gradually upgrading from an image processing support tool to a core platform shaping user experience. Download Right from the period 2018-2023, AI has been deeply integrated by Samsung in smart TV lines through the Neural Quantum Processor, helping to optimize image and sound quality according to content. This is considered an important step, bringing AI from a supporting feature to a technology infrastructure in audio-visual devices. The year 2024 marks a turning point when Samsung officially enters the era of AI Screens - screens with intelligence. The number of neural simulation networks on the AI processor has been increased to 512, allowing the device to not only optimize the display but also connect deeply with the SmartThings ecosystem, expanding the role of the TV from an entertainment device to a coordination center in the smart living space. By 2025, the company will continue to upgrade the 3rd generation NQ8 AI processor with 768 neural simulation networks, while expanding AI features to many product lines. like Mini-LED TV and The Frame. Technologies such as gesture control (Universal Gesture), creating wallpapers with AI (Generative Wallpaper) or personalizing content according to user habits show that AI is gradually understanding and adapting to each individual. Artificial intelligence is also a key factor that helps Samsung maintain a series of impressive achievements in the market: 20 consecutive years of global leadership and 12 years of holding the No. 1 position in Vietnam (according to Omdia). In the high-end segment over 2,500 USD, the company holds 54.3% market share with Neo QLED, OLED and Lifestyle TV lines; at the same time maintaining 52.2% market share in the segment over 1,500 USD. From entertainment devices to AI assistants in the living space At the Consumer Electronics Show CES 2026, Samsung continues to expand the vision of Your Companion to AI Living when introducing the multitasking AI assistant Vision AI Companion (VAC) on new generations of TVs. Unlike traditional control systems, VAC allows users to interact directly with voice through Generative AI technology, with the ability to have natural conversations, understand context and handle consecutive questions. This brings the TV usage experience closer to a real conversation, instead of single control operations. Notably, VAC integrates all of Samsungs core AI technologies in a unified interface. Users can easily access and activate features such as image optimization (AI Picture), voice amplification (Active Voice Amplifier Pro), content upgrading (AI Upscaling Pro), multilingual translation or creating personalized content without complicated settings. In the entertainment field, VAC expands the experience with specialized modes such as AI Pro Football, bringing a more vivid feeling of watching the match. At the same time, new features such as Karaoke (turning the phone into a microphone) or sound separation using AI continue to show the trend of multifunctionalization of TVs in family life. The ecosystem expands and popularizes AI to users. Not stopping at personal experience, Samsung AI TV also plays a central role in connecting in the SmartThings ecosystem. Through features such as Home Monitor, Pet Care or Family Care, the device can support real-time family monitoring and care, intuitively integrated on the VAC interface. Notably, the multitasking AI assistant has been expanded across the entire product range in Vietnam, including the Crystal UHD line - the popular segment, helping to bring AI technology closer to the majority of users. On the contrary, Samsung also continues to shape the super high-end segment with Micro RGB technology, opening up new development directions for the display industry. Currently, Samsung AI TV 2026 models are available in the Vietnamese market, with many preferential policies to promote technology popularization. This shows Samsungs clear strategy: not only leading in technology, but also expanding AI access to all customer groups. From a traditional entertainment device, TV is being redefined as a central technology platform in the living space. With a consistent AI development strategy and an increasingly perfect ecosystem, Samsung not only maintains its No. 1 position, but is also leading the transition of the entire display industry to the era of artificial intelligence. See more Semiconductor training is included in the Samsung Innovation Campus program for the first time See more Samsung Solve for Tomorrow 2026: Public-private partnership in developing STEM education in Vietnam See more AI boom, Samsung Electronics profits increased nearly 8 times. See moreAttraction of Samsung Galaxy S26 Made in Vietnam phones. See moreSamsung leads the global TV market. See moreVietnamese people are leading the success of Samsung Made in Vietnam products. See moreStudyThe National Political Department and Samsung Vietnam Group promote cooperation. See moreSamsung is ready to support Vietnamese businesses to participate more deeply in the global supply chain. See more. Samsung Vietnam appoints the first senior leader who is Vietnamese. 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