📋 Tender Overview
Rostelecom acted as a partner of the Kavkaz.Run resort race series — the largest athletics event in the North Caucasus. The national digital provider supplemented the entertainment part of the sports festival with its own program, provided prizes to the marathon winners, and the company's employees took part in the corporate race. Rostelecom provided the competition locations with wired and wireless communications especially for the participants and organizers of the Pyatigorsk Ring marathon.
This year, 11 sporting events within the Kavkaz.Run series were held from March to October in seven cities of the Stavropol Territory, including Stavropol, Pyatigorsk, Nevinnomyssk, Georgievsk, Zheleznovodsk, Lermontov and Kislovodsk. More than 12 thousand athletes from all regions of Russia and 12 countries of the world took to the tracks. The Kislovodsk International Marathon brought together a record number of participants - two thousand athletes, and closed not only the Kavkaz.Run-2024 running series, but also the sports season in the Caucasian Mineral Waters.
Roman Zavyazkin, Director of the Stavropol branch of PJSC Rostelecom:
"For the fourth year in a row, our company has been actively participating in this project, because the goals of such sporting events coincide with our social policy - support for family values ??and a healthy lifestyle. The festive atmosphere, excellent mood and joy of children who overcome distances and receive coveted medals - what could be more valuable than bright and joyful emotions? This year, we took part in a charity event organized by the Kavkaz.Run management, and helped to provide one of the gymnasiums in Pyatigorsk with equipment for the development and rehabilitation of children with autism spectrum disorders and other mental disorders. We are glad to be involved in an important and useful cause."
In Kislovodsk, guests of the sports event at the company's site were told about Rostelecom's unique social project, "Because We Are Family." These are cinematic revelations, live messages to oneself and others, a new format at the intersection of documentary journalism, psychology and cinema. The main characters are ordinary people who tell touching stories, intimate things about themselves and their families. The mini-films focus on the feelings of people and their families, on the importance of everyday invisible work.
The main difference of the project: there are no template scenarios, posing, staged filming and special effects, and the action unfolds before the eyes of the audience in a matter of minutes. The main idea: to help everyone be more attentive to the feelings of their loved ones and take care of them. Because family is important! You can learn more about the project on the website .
