📋 Tender Overview
Rostelecom and the Institute for Internet Development (ANO IRI) presented a fresh joint study of the main global and Russian trends in the development of new Internet communication technologies (NICT) at the ANO Digital Economy platform. The study showed that throughout the world, the development of the digital creative industry, production and consumption of content are increasingly dependent on artificial intelligence (AI) technologies, including the negative impact of deepfakes. At the same time, generative neural networks (GPT) themselves have become a consumer service, the audience of which is growing exponentially.
Boris Glazkov, Vice President for Strategic Initiatives at Rostelecom:
"We already noted in 2021 that artificial intelligence technologies increasingly determine what people choose, read and watch, and this trend is only growing stronger every year. The use of AI in content production is expanding, including for nefarious purposes in the form of various deepfakes. Unlike the situation in many countries around the world, Russian communication services, such as social networks, search services, online cinemas, traditionally occupy leading positions in their fields. Therefore, in general, we have a high degree of technological and cultural sovereignty in important areas, but individual segments are still at the beginning of the journey."
In 2021, the Russian Government set a goal to increase the influx of Russian audiences to domestic platforms, including through government support measures. Rostelecom was involved in the development of the NKIT roadmap and to provide expert and analytical support for its implementation; later, it became part of the roadmap for the development of the high-tech field of New General System Software (NOPO). As part of the implementation of the roadmap, Rostelecom and its partners conduct annual analytical studies.
State support was provided to both developers of end-user services (social networks, messengers, video hosting, online cinemas, consumer AR and VR solutions) and auxiliary services (search and recommendation services, solutions for generating and recognizing generated content, CDN). Over the years, most of the goals have been achieved, even in the face of increasing negative external factors. According to initial forecasts, by the end of 2023, 90 million Russian users were supposed to use domestic social networks; in 2022, the forecast was increased to 95 million users, but it was also exceeded. The audience of all domestic communication services at the end of 2023 exceeded 99 million users.
AI technologies are increasingly used by the Russian audience: services for generating images using AI technologies have become commonplace, and services for generating short videos based on text descriptions have appeared. Thanks to the introduction of AI, domestic search services, which previously occupied a leading position in the market, are intercepting market share from foreign players. The functions of search and recommendation services can move to personal AI assistants, which will become the main interfaces for human interaction with the digital environment.
