📋 Tender Overview
Rostelecom has implemented a video analytics system in the Irkutsk shopping center Torgservis. With the help of a digital solution, the administration analyzes visitor traffic: cameras not only record every appearance of a person in the frame, but also determine their age and gender.
Based on the data received, the system generates comprehensive analytics. At the user's request, it prepares reports and builds graphs that reflect in detail the total number of passes, the number of unique visitors, the workload of retail outlets and other important indicators.
Head of OOO Torgservis-Irkutsk Vyacheslav Skripnikov:
"The analysis of visitor behavior that the video analytics system provides us with allows us to form an average statistical portrait of our clients, and with such data, we, together with the tenants, can adjust the work of each outlet for a specific audience. This is expressed in the optimization of the assortment and pricing. In this way, we make our shopping center more attractive to customers."
Director for work with corporate and government segments of the Irkutsk branch of PJSC Rostelecom Vyacheslav Novitsky:
"Modern video analytics solutions are becoming a key success factor for retail businesses today. Our company offers comprehensive turnkey system implementation services. We are responsible for everything from equipment installation to setup and support. Users receive quality service and real business benefits."
At the moment, analytical data is collected by two cameras opposite the entrances to the shopping center, and five more devices are planned to be installed. The service is developing rapidly, and in the future, the system will be able to identify customers who have attracted the attention of the security service.
