📋 Tender Overview
Rostelecom acted as a partner of the watermelon festival, which took place on August 24 in one of the major regional centers — the city of Kamyshin in the Volgograd Region. The national provider organized an interactive platform with a digital photo zone based on artificial intelligence. Everyone who wanted could take a photo in the style of "Kamyshin — a digital city" and received a digital photo as a souvenir.
Rostelecom held themed quizzes and music competitions for festival guests and participants on its platform, based on melodies from the Wink film library. Active participants received prizes — promo codes for a free subscription to the video service and souvenirs. The company's specialists consulted all interested parties on modern technologies and helped connect digital services.
The festival in Kamyshin was organized in the city center. "Friends, our union is wonderful: Kamyshin, Pushkin and Arbuz!" - this was the motto of the festival this year, in honor of the 225th anniversary of the birth of the great Russian poet and writer Alexander Pushkin. Hundreds of participants walked along the historical streets and the Borodinsky Bridge in a carnival procession in thematic costumes of the watermelon festival.
Sergey Pulinets, Director of the Volgograd branch of PJSC Rostelecom:
"We support socially significant events both in the regional center and in remote areas of the region. The Watermelon Festival is one of such important cultural events. By providing digital support for such festivals, we try to attract young people to them, demonstrate new possibilities, including artificial intelligence."
More than 150 craftsmen presented their works at the festival fair of decorative and tile art. The event organizers and partners prepared theatrical performances, quizzes, competitions, exhibitions, prize draws and master classes for the guests.
