📋 Tender Overview
Since October 21, the educational animated series "Razvlecheba" (6+) has featured an animated assistant Artem, who for the first time in Russia translates what is happening into Russian Sign Language (RSL). The educational series with translation will be available in the online cinema Wink.ru (a joint venture of Rostelecom and NMG), on the air of the channel "STS Kids" and on the platform "Beeline TV".
According to experts, there are about 13 million people with hearing disabilities in Russia, including children. There are more than 160 specialized schools for deaf and hard-of-hearing children in the country. However, specialists in schools, correctional and preschool institutions face a shortage of film and video materials adapted for such children. This problem is also relevant for parents.
Animated RSL translator Artem will help young deaf and hard of hearing viewers brush up on math, review grammar, fall in love with history, study the world around them, and also get acquainted with the Encyclopedia, which tells about various phenomena and inventions in an entertaining form. This is a modern technology that allows you to accurately transfer professional translation into RSL into an animated model, natively integrated into the animated series "Razvlecheba". To do this, the work of a specialist who is fluent in RSL is recorded in the STEREOFORMA studio, a partner of this project. Then his gestures are "transferred" to the animated model - Artem. Thanks to this, children will be able to understand the content of the series without language barriers. Work on the series was carried out with the involvement of experts and NGOs professionally involved in helping families with hearing-impaired and deaf children.
