📋 Tender Overview
The Mincetur holder held meetings with important tourist businessmen and coffee importers as part of her agenda in New YorkWithin the framework of the visit of an official delegation from Peru to the United States, led by the president of the Republic; The Minister of Foreign Trade and Tourism, Desilu Leon, held important meetings with businessmen, aimed at consolidating Peru as a high -value tourist destination and strengthening the presence of Peruvian products, such as coffee, in this strategic market.
Thus, the head of Mincetur held a working meeting with representatives of recognized tourism companies in the United States. This is Mava Travel, an agency with 29 years of experience in tourism according to Peru and South America; Belmond Inc., multinational emblematic hotels, historical trains and luxury experiences; and South American Destination (DMC), a company specialized in managing tourist destinations and events in South America.
Companies highlighted the growing interest of American tourists in beaches, gastronomy, agricultural experiences and the trend of Slow Travel; and exposed their perspectives in relation to our country.
Minister Leon explained that Peru has an offer aligned with this demand and recalled the measures taken by Peru to boost new investments in the sector, such as the promotion of beaches of the north and the route of Pope Leo XIV, which already registers a 30 % growth since its implementation. He also highlighted the approval of the new Tourism Law that grants tax benefits to investors and the new incentive tourism infrastructure (MICE).
As part of the positioning of Peru in the American marking, Minister Leon invited Mava Travel and South American DMC to join as licensed by the Peru brand. These meetings allow us to consolidate public-private alliances and open new opportunities to continue positioning Peru as a high-value tourist destination in the United States, he said.
It should be noted that, the work articulated with Promperu will seek to strengthen the countrys positioning in luxury tourism, through alliances with strategic operators and referents of international hospitality.
It is important to note that between January and August 2025, the United States consolidated as the second visiting country of visitors to Peru, with a 15.4% participation of the total and more than 427 thousand arrivals, which meant a 2.5% growth compared to the same period of 2024.
Peruvian coffee promotion
At another time, the head of Mincetur met with the founder of Peruvian Coffee LLC, Roberto Semorile, to boost the presence of Peruvian coffee in the US, market that concentrates more than 25% of our exports.
The businessman presented the pilot program Cafe Peruano Victory, in alliance with Victory Food Service, which will send Cafe Verde from Jaen under an innovative model of immediate payments, traceability blockchain and microcredit for producers.
Minister Leon greeted the next presence of the Victory Food CEO in Ficafe 2025, in Amazonas, a fair that will bring more than 250 members of the coffee chain. He also expressed his willingness to receive the entrepreneur in Peru to support this pilot project, which has been promoting the Commercial Office (OCEX) of Peru in New York.
The pilot program, backed by a company with reach in supermarkets, restaurants and multicultural communities in New York and New Jersey, constitutes a strategic step to reposition Peruvian coffee in the American premium market.
Case to point out that, thanks to the 16 years of the FTA with our country, USA is maintained as our second commercial partner with an exchange of US $ 10 992 million between January and July 2025.
