📋 Tender Overview
The Social Affairs Commission (CAS) approved this Wednesday (26) a project that regulates the multimedia profession. Analyzed as an extra-agenda item, the received a favorable opinion from Senator Alan Rick (Uniao-AC) and now goes to sanction, unless there is a request for a vote in the Plenary.
Authored by deputy Simone Marquetto (MDB-SP), the project defines the multimedia professional as a multifunctional worker, with higher education or technical training, capable of working in the creation, production, capture, editing, management and distribution of digital content on various platforms. Among the duties listed are website development, digital interfaces, animations, electronic games, digital publications and audiovisual content direction.
Alan Rick presented a draft amendment to make it clear that the duties of multimedia professionals are not exclusive. According to him, the change was necessary to avoid misinterpretations.
-- We consider it opportune to offer an amendment to the wording to resolve a point that we consider ambiguous in the wording of the project and which may cause difficulties in interpretation in its application. This is the fact that the multimedia activity is not exclusive, but competing with other professions that deal with the same or similar activities -- he explained.
The senator also highlighted that regulation helps to organize and enhance the area, which is expanding.
-- The project consolidates a qualification policy focused on the future of work and reinforces the importance and social contribution of the multimedia profession. The creation of a legal framework provides legal security, organizes the market and values professionals whose work integrates communication, technology, creativity and digital content management -- he stated.
The rapporteur also noted that the text contributes to differentiating the multimedia career from traditional professions, such as journalism. According to him, while the journalist works with informative commitment and social impact, the multimedia professional mobilizes technological and digital resources with a focus on reach and interactivity. They are different types of activity, each with its own identity, he said.
The proposal also ensures that professionals from other areas who perform related functions will be able to request, with the employers agreement, a contractual amendment to be included in the regulations.
Camily Oliveira, under the supervision of Patricia Oliveira.
Agencia Senado (Reproduction authorized upon citation from Agencia Senado)
