📋 Tender Overview
Innovation Regional workshops were held to advance towards a National Digital Transformation Strategy 08/21/2025 Share Regional workshops were held in Montevideo, Minas Gerais, Rivera, Salto, and a virtual workshop to take into account territorial realities in the diagnosis and in the roadmap being designed within the framework of the "Innovation and Development of Tourism 4.0 in Uruguay" project, presented on August 5 by Minister Pablo Menoni and the IDB Representative in Uruguay, Luis Roz. The objective of this non-reimbursable Technical Cooperation is to generate knowledge and a national strategy to promote digital transformation in the tourism sector, contributing to greater competitiveness of Uruguay as a tourist destination. More than 250 people participated in these workshops, which complement the interviews that the consulting firm Inmark - Soul Data conducts with tourism chambers and associations and strategic actors linked to the sector. Technology and the dynamics of rapid transformations around it are one of the main variables influencing the development of tourism. The use of the most advanced technologies in the sector is part of the future vision collectively defined by the 2030 National Tourism Plan. Among the strategic priorities for this period, the Ministry has identified the digital transformation of tourism MSMEs and the Ministry itself, the work toward smart tourism destinations, and the promotion of Tourism 4.0. This concept is understood as the integration of technology and data into management, promotion, and the tourism experience, achieving greater efficiency and promoting sustainability. The initiative reinforces the commitment to tourism innovation, in line with the national policy promoted by the Presidency of the Republic, which seeks to enhance the current research and innovation system from a strategic perspective for balanced and equitable development. The project builds on the work that the Ministry of Tourism has been developing with the IDB since 2006 on specific support programs for the sector. The Ministry is currently implementing the Emerging Tourism Destination Development Program in seven departments, as part of a strategy to strengthen tourism as a job and income-generating activity in emerging destinations, consolidating tourism as a factor in territorial balance. Image gallery 1 / 13 Montevideo Workshop Download image: Montevideo Workshop PreviousNext Download all images (.zip 5.04 MB) 14 images, 5.04 MB Tags Territorial Planning and Management Diversification of Tourism Supply Marketing and Promotion Inter-institutional Relations Tourism Service Providers Tourists
