📋 Tender Overview
* The digital training session took place in the city of Satipo, Junin.The Ministry of Production (Produce), through your company your company, carried out its first digital training session (SED MYPE) decentralized in the city of Satipo, Junin, with the participation of more than 40 local entrepreneurs.
This day aimed to reduce the technological gaps facing micro and small businesses (MYPE), through the practical use of tools such as artificial intelligence, electronic commerce and social media management. The applied methodology focused on an immediate transfer of knowledge, through personalized advice, direct access to digital platforms and real -time exercises.
The Executive Director of the National Program Your company, Christian Flores Magino, announced that the thirst Mype will tour the entire country, with the purpose of strengthening sales and providing concrete tools that promote the growth of mype in the digital environment.
In this edition we have the participation of strategic allies such as Indrive, Serpost, Interactive Advertising Bureau (IAB Peru), Tiktok, among others, who offered key presentations to strengthen the digital abilities of the MyPE and consolidate the positioning of their brands, said the director.
Data: To date, Sed Mype has benefited more than 450 micro and small businesses, of which 72 % are led by businesswomen, in regions such as Junin, Pasco, Cajamarca and Amazonas, among others.
