📋 Tender Overview
Tourism is not only an important pillar of our economy but it is also indispensable in our social life due to its diverse opportunities for human encounters. The federal government therefore wants to ensure that the German tourism industry can embark on a stable growth path and has today approved the National Tourism Strategy (NTS) in the cabinet.
Federal Minister for Economic Affairs and Energy Katherina Reiche: With the National Tourism Strategy we are consistently positioning the tourism location Germany for growth and competitiveness. We are relieving companies reducing bureaucracy and creating more flexibility in the labor market. Our goal is clear: tourism in Germany should be able to invest grow and secure good jobs. For this we are now setting the right economic policy framework.
The Coordinator for Maritime Economy and Tourism Christoph Ploss: With the National Tourism Strategy we are creating better framework conditions for the companies and employees in the tourism sector. More investments in infrastructure lower location costs for aviation and the digitization of visa procedures will contribute along with many other measures to the growth of the tourism economy in Germany in the coming years. The flexibilization of the Working Hours Act which will allow for a weekly instead of a daily maximum working time in the future is to be decided this year. This reform will particularly help small and medium-sized enterprises.
The strategy implements a mandate from the coalition agreement by bundling the relevant measures for tourism from all departments under the overarching goal of strengthening the competitiveness of the tourism location Germany for the first time. It addresses important focal topics for tourism such as corporate relief and bureaucracy reduction the attractiveness and connectivity of the travel destination Germany digitization working conditions and workforce recruitment sustainable tourism and EU tourism policy while considering all areas of the cross-sectional tourism industry equally.
A competitive travel destination needs good connections to foreign countries efficient local transport links and a mobility mix that meets the demands at tourism locations. Therefore the federal government will invest heavily in a modern efficient and environmentally friendly transport infrastructure and will promote digitization and electrification. In air traffic cost reductions efficiency increases and regulatory relief are being pursued to enable diverse and affordable flight connections.
To attract more guests to Germany the marketing of Germany as a travel destination will also be intensified.
The strategy focuses on measures under federal responsibility. The federal government sets the framework conditions and has a coordinating function while the states manage the development marketing and financing of tourism and have their own tourism strategies.
The NTS is available at National Tourism Strategy (PDF 305 KB)
