📋 Tender Overview
The study, available at www.turismoin.pe, allows actors in the national tourism sector to strengthen their commercial strategies.The Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) presents the Profile of the Foreign Tourist who visited the Historic Center of Lima (2024), an intelligence study that collects the preferences, activities and behaviors of foreign visitors who include in their itinerary this emblematic space of the country, declared a World Heritage Site by UNESCO.
The study has been prepared with the purpose of providing the different actors in the sector with key information to better understand tourists and thus enhance their commercial strategies, considering the changes in travel habits at a global level.
Foreign tourist visiting the Historic Center
According to the results, in 2024 more than 1.1 million international tourists who entered the country through the Jorge Chavez International Airport visited the Historic Center of Lima.
On average, these visitors stayed nine nights in Peru, one more than the general average of foreign tourists. In addition, they spent more: those who visited the heart of the capital recorded an average expenditure of USD 1,572, that is, USD 155 more than the average tourist.
These travelers concentrated their journey in iconic and easily accessible spaces, with special interest in free or more visible attractions within the urban circuit; For this reason, 78% visited the Plaza Mayor and 54% visited the Lima Cathedral.
The main reasons for travel were vacations or recreation (74%), followed by visits to family and/or friends (12%) and business (9%).
Among the attractions with high growth potential, the Convento San Francisco and Catacumbas Museum (11%), the Chinatown (5%) and the Lima Art Museum - MALI (2%) stand out, spaces with great historical and cultural value that can be consolidated as new tourist centers.
Regarding trip inspiration and planning, 57% of tourists relied on personal recommendations, while 47% said short videos on social media influenced their decisions. Instagram was the platform with the greatest impact, where 65% indicated they had seen advertising about Peru.
58% planned their trip between one and four months in advance, 44% purchased a tourist package, and 94% made an online purchase related to their visit.
Likewise, 86% concentrated exclusively on national destinations, without including other countries in the region.
Regarding the travel company, 38% arrived alone in Peru, 30% did so with friends or family without children, and 22% traveled accompanied by their partner.
Among their favorite activities were walking around the city (100%), visiting parks and squares (92%), churches (64%) and historical sites (51%). In addition, 44% enjoyed local markets and flea markets.
About Tourism In
To learn more about this foreign tourist profile, those interested can visit www.turismoin.pe and, after a brief registration, download the complete study for free.
Likewise, you can follow the official WhatsApp channel to stay informed about the main news in the sector: https://bit.ly/canalWaTI
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