📋 Tender Overview
Through familiarization trips, tour operators from China, India and Australia discovered the diversity of Perus tourism offering.With the aim of consolidating the image of the Peru destination in Asia and Oceania, PROMPERU organized four familiarization trips in May with agents from China, India and Australia, who were able to tour the main tourist attractions in different regions of the country prioritized for these countries.
Between May 7 and 14, two Australian tour operators conducted a familiarization visit to the regions of Lima, Cusco and Madre de Dios. During their visit, they toured the Tambopata National Reserve and explored the ancestral legacy of the Inca culture in the Sacred Valley.
Subsequently, from May 8 to 18, five Chinese tour operators from the cities of Shanghai, Beijing and Guangdong visited the regions of Lima and Cusco, where they toured some of the countrys main tourist attractions, including the citadel of Machupicchu.
From May 13 to 23, three Taiwanese tour operators toured the regions of Lima, Cusco and Puno, on a trip designed to learn about experiences aimed at the high-end segment and strengthen the promotion of Peru as a luxury destination in said market, highlighting the visit to the community of Huilloc, known for authentically preserving its traditions, especially in textiles and agriculture.
Finally, from May 17 to 23, three tour operators from India toured the regions of Ica and Cusco, with the aim of consolidating Perus positioning as a destination of luxury, culture and exclusive experiences for travelers from that country. The itinerary included visits to the Ballestas Islands, the Nasca Lines, the Sacred Valley, Machupicchu and the city of Cusco.
During the tour, the tour operators highlighted the diversity of experiences that Peru offers, especially the combination of ancient culture, nature, high-level gastronomy and personalization in service.
The itineraries of these familiarization trips combined nature, culture, history and exclusive experiences, positioning Peru as a luxury tourism destination. These actions are part of the strategy of PROMPERU, an entity attached to Mincetur, to consolidate the countrys presence in the markets of Asia and Oceania and attract tourists with high purchasing power from this region.
Importance of these markets
Travelers from China, India and Australia have high purchasing power and show interest in discovering new destinations. In addition, they mainly seek to carry out cultural and nature tourism, as well as participate in personalized experiences and luxury trips.
In 2025, our country received 100,163 tourists from these markets, which represents a growth of 15.1% compared to the previous year.
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